If a Yangjiang person walks out of the province and mentions Yangjiang to people, many people may feel strange. But if you talk about 18 children, I believe many people are familiar.
“In the north, there are pockmarks, and in the south there are Zhang Xiaoquan.†Once, “Wang Mazi†and “Zhang Xiaoquan†are two well-known brands of knives and scissors. In 2002, "Wang Mazi" declared bankruptcy and the brand collapsed. It is an opportunity, but also due to strength, a young brand - 18 sons, hardware and scissors companies from Yangjiang to the front desk. It is no exaggeration to say that Shibako is now not only the "image ambassador" of Yangjiang, but also the "brand spokesperson" for the Chinese hardware and scissors industry.
Open the honors book and see the honors of Yangjiang Hardware Knives and Cutters: "China Knives and Scissors Industry Base", "Chinese Capital of Knives and Scissors", "Chinese Cutter Center", "China Scissors Center", "Chinese Sword Cutter Center" "China Hardware Beauty Makeup Tools Center", "China Hardware (Knife & Cut Tool) Export Base", "China Knife and Shear Machinery Manufacturing Center", etc. Yangjiang Hardware's regional brand influence is being formed.
Quality - The branding, quality and image of the brand are the foundation. Hardware and knives and scissors companies must step out of Yangjiang and set up their own brand in the country. They must produce high-quality knives and scissors to create the image of “China's good knife-made Yangjiangâ€. For any product, if the quality is not enough, more money and manpower are invested, and how novel and rich propaganda methods are adopted, it is difficult to be recognized and accepted by the society, and the image cannot be discussed. What about a brand without a product?
For this, Li Jihui, general manager of the 18-item subsidiary, agrees. "The product is always the brand fulcrum, there is no good product, just what 'price leverage' or 'overwhelming advertising' 'bubble-blown emptiness, is not able to form a good brand.' He said that the product is brand and consumption The material basis for the occurrence of contact and the "meeting of ceremonies" are the carriers that most directly communicate information to consumers. The quality of products is absolutely first-rate, and marketing and advertising are just secondary products derived from products. Shibako's knife and scissors products inherit the latest international technology and design concepts while inheriting the traditional characteristics of traditional Chinese knives. They also invest a lot of manpower and material resources in the research and development of new products, and are bringing in cutting-edge innovations and high-end quality. Own brand.
In the past, the Yangjiang Hardware Knives and Scissors Factory was mostly based on small workshops. The quality and other aspects were not yet mature and stable. The strength of creating a brand was not enough. However, after many years of development, especially in this "Golden Ten Years," rapid advances, the quality, craftsmanship and appearance of Yangjiang hardware and scissors products have undergone great changes. Whether it is in the domestic market or in the international market, the image of Yangjiang Hardware Knives and scissors products has been recognized. As Shi Xiaolan, deputy director of the China Hardware Products Association, said, Yangjiang Hardware and Shears has already established a certain foundation in product quality.
If quality is "internal power," the brand is "external merit." "Internal work" is almost done, and "external skills" must keep up. It's time to shape the product brand. For the grasp of timing, Yangjiang Hardware Knives and Cutter entrepreneurs are also extremely sensitive.
Hongfeng Industrial Co., Ltd. is a company specializing in knives. In the mid-1990s, it entered the hardware knife and scissors industry. The company's initial creation, although the immature time to shape the brand, the company's general manager Chen Shitian was registered in 1997 "Hongfeng" trademark. After several years of polishing, the quality and image of Hongfeng's knife have been greatly improved. In 2003, Chen Shitian strongly felt that when the brand construction of the product reached a point of time. From 2004 to now, Hongfeng has spent about 1.3 million yuan per year advertising. The outdoor advertisements and pictures of railway stations and shopping malls and the yellow pages of the business are the carriers of Hongfeng brand. In Yiwu’s national commodity market, advertisements for Hongfeng’s knives can also be seen. In 2005, the leaders of the Yangjiang Quality Supervision Bureau came to Hongfeng Research. Chen Shitian expressed his willingness to create famous brand products in Guangdong Province. According to regulations, an annual output value of 100 million yuan is a threshold. Hongfeng’s annual production value was only 30 million. Through all parties’ efforts, Hong Feng finally obtained the qualification for selection. In the same year, when Chen Shitian attended the selection speech in Guangzhou, he said bluntly: “I’m very eager for the brand, but this is not only my personal desire, but also the desire of the Yangjiang people.†Chen Shitian’s speech impressed the judges and the Hongfeng knife was also successfully evaluated. "Provincial brand-name products." "We must believe in the power of the brand." Chen Shitian has been firmly convinced of this sentence, and for the brand building and affectionate effort, finally rewarded: In 2009, the Hebei provincial government to conduct a census, intends to use a knife as a gift, search through the Internet, industry insiders Recommended by other means to find the Hongfeng, after field inspections, found that the quality of Hongfeng knife is very good, then the 10 million knife under the "big single."
A single spark can start a prairie fire. Although the creation of Yangjiang Hardware Knife & Cut Enterprise brand has not yet blossomed, it has become a trend. The city of QiaoWuYi Kitchen Co., Ltd. spent millions of movie stars please film Fan Bingbing endorsed the "smart wife" brand, the city Sanxiong Tool Co., Ltd. launched the "Meili Murray" brand......
Culture - the soul of the brand talked about building a brand, Li Jihui quite experience: "Culture is the soul of the brand." Yangjiang has more than 1,400 years of hardware and scissors manufacturing history, deep cultural accumulation of knife and scissors, which is the advantage of Yangjiang Where Culture is fundamental, and more and more hardware and scissors companies are aware that only by fully tapping the history and culture can companies lose their direction.
The emotional color of the brand determines that the brand needs to carry the culture. In the process of accepting products and services, people are not confined to the product itself, but also how many cultural and spiritual factors are involved in the process. The formation of the brand, instilled in consumers' cognitions, attitudes and behaviors, can in itself condense a profound cultural accumulation and demonstrate the unique cultural charm of its representatives. At the same time, culture is an important factor in the brand's composition, and therefore in the brand Injecting cultural factors will make the brand image more plump, more tasteful, and more distinctive, thereby increasing the added value of the brand.
The success of Shi Zizi is multi-faceted, with high product quality and abundant marketing methods. But the most important thing is to play the cultural card. The company regards culture as life. In the process of development, Shi Zizi has always been the inheritor of Yangjiang Hardware and Knives, vigorously promoting the metal knife and scissors culture. The 18-segment knife-and-cut museum has condensed the history of Yangjiang's entire hardware knife and cut it into the headquarters for tourists to enjoy, enabling them to have a deeper understanding of Yangjiang's knife-cut culture.
Li Jihui has always been an active advocate and practitioner of the "Carry Forward China Tool Culture" and "Establishing the 18-Tool Tool Culture." He believes that the added value of the essential attribute of the brand is more expressed as the satisfaction of the consumer's psychological needs. This kind of psychology is a perceptual and humanistic psychological feeling. It reflects the consumer's acceptance of the company’s products and at the same time An emotional or humanistic value that is difficult to convey concretely. These values ​​are infiltrated into the product through many factors of the enterprise. This feeling is a cultural recognition of the corporate brand.
“The brand's social nature requires that companies must have social identity and industry recognition, and they must also cultivate a sense of social responsibility.†In addition to constantly instilling cultural connotations, the 18th son also actively and actively repays the society and is enthusiastic about social public welfare undertakings for poverty alleviation and education. Teaching assistants, supporters of military support, and hope projects, Guangcai career donated more than 10 million yuan.
In Yangjiang, the company that loves the history and culture of Yangjiang Hardware & Cutters has more than 18 children. As a cutting-edge company for cutting and shearing, the company is also hard at excavating and protecting its culture. In spite of the short time it took to cut the knife, Tan Zhongming, the general manager of Kalon, has been searching for the roots of Yangjiang's knives and scissors, following the method of Gu Steel, and finding the steel knife of General Feng An. “The General History of China†pointed out by famous historian Fan Wenxuan pointed out that the technology of forging corrugated steel appeared in ancient China long before Europe and India, and it was known as the “hybrid refining method.†Tan Zhongming also said that according to The “Feng clan genealogy†written by the Qing Dynasty records that General Feng An ordered his future generations to bury their favorite swords in the tombs. “...Including the eighty in……". The 80-point angle of the “82-pointed goose eyebrows and Xuanjin sword†is a wave-like sharp corner on the knife surface. It is this corrugated steel knife, along with General Feng An’s southern expedition to the North, and has made repeated contributions. Yangjiang has had corrugated steel 1400 years ago. I hope everyone can call it Yangjiang Ancient Steel Knife when using it.
“Yangjiang’s knives and scissors products have formed industry characteristics, but I also hope that it can have a cultural connotation. Some foreign businessmen have done cuts and shears for several hundred years, but in the end they could not do it, that is, lack of a cultural core. Can not lose it." Tan Zhongming said.
Standards - the core of the brand On April 5, 2008, the "Yangjiang Daily" published a news article entitled "Stainless Steel Fruit Knife" National Standard Setting Rights Settled in Yangjiang, which was mentioned in the article: City Quality Supervision Bureau in 2006 Organization Quality Supervision Association, Zhejiang Province Hardware Product Quality Inspection Center, Yangjiang Eighteen Group Co., Ltd., Yangjiang Yangdong Jinhui Knives & Scissors Products Co., Ltd., Guangdong Yinying Industry Group Co., Ltd., Guangdong Yongguang Shears & Blades Group Co., Ltd., Yangjiang Hongfeng Industrial Co., Ltd. and other units put forward an application for the formulation of the "Stainless Steel Fruit Knife" national standard, which was approved in 2008. This is the first time that Yangjiang has assumed the task of setting national standards in recent years. This news came out and caused a lot of shock in the Yangjiang hardware and scissors industry.
Standards are productivity, influence, and an important factor in promoting regional brand upgrades. First-rate enterprises do standards, second-rate companies do technology, and third-rate companies do products. Yangjiang companies not only sell knives but also sell the standard. German Shuang Liren and Swiss Army Knives can lead the global hardware knife and scissors industry. The core competitiveness lies in the superior power of standards.
The standard is the commanding height. For a long time, the standards of knife and scissors in our country have not been unified. Different companies have different standards and technical indicators. There is no standard for regulatory agencies, and the quality of products varies greatly, which seriously affects the international market competitiveness of products. It also hinders the Yangjiang Hardware Tools. Shear industry development. “According to the major categories, knife and scissors should be divided into three categories: kitchen knives, knives, and scissors, as well as various accessories. Among them, kitchen knives and knives have industry standards, but they were all released in 1993 and have not been adapted to the needs of the times. "The Municipal Bureau of Quality Supervision, Yuan Tie, said. He said that now all companies have their own corporate standards, but they are relatively fragmented and backward, and the standard of cutting and cutting is about to be reformulated. The Yangjiang standard has risen to industry standards and national standards, which is conducive to standardizing the production behavior of production companies in the region and improving product quality and market competitiveness. At the same time, the threshold of the entire industry will be increased accordingly, and Yangjiang Hardware & Cutters will be able to grab an opportunity.
In 2008, the Municipal Quality Supervision Bureau combined several hardware knife and scissors companies to obtain the standard setting right of the stainless steel fruit knife. Yuan Tie said that a product standard needs to be approved by most of the nation's hardware and scissors companies, and is finally approved by the National Standardization Committee. In this process, it is necessary to test the various indicators of the product. There are dozens of indicators for stainless steel fruit knives. They have conducted more than 1,000 tests. After the standard is set, it is necessary to send letters to the hardware and scissors companies across the country to solicit opinions. After retrieving the opinions, the Municipal Bureau of Quality Supervision shall send the materials to the National Standardization Committee. According to regulations, a certain percentage of enterprises must submit their opinions, and if they fail to reach it, the National Standardization Committee will not accept them. Currently Yangjiang is waiting for the final review of the National Standardization Committee.
What is gratifying is that more and more Yangjiang hardware and scissors companies have realized the importance of the standard and set out to implement the standard strategy. Guangdong Kangli Daily Products Co., Ltd. is a leading company in the field of melon planing in China and is preparing preparations for the application of national standards.
The policy guidelines reinforce the brand building of hardware knife and scissors. We will focus on fostering the development of companies, products, and trademarks that are listed in the brand name catalog, and create a brand-building echelon in accordance with the practice of storing a batch, maturing a batch, and recommending a batch.
Encourage enterprises to create brand names, award 100,000 yuan to enterprises that obtain national famous brand names, and award 50,000 yuan for provincial brand-name enterprises.
Actively participate in the development of the national industry standards for hardware knife and scissors, so that the national industry standards more reflect the technical characteristics and advantages of Yangjiang hardware and scissors. In the next three years, strive to establish at least one national industry standard for hardware and knives and scissors products each year, and take the lead in formulating standards for the units, each of which draws a national industry standard award of 300,000 yuan.
——Excerpted from the Implementation Opinions on Accelerating the Development of Yangjiang Hardware Cutters Industry on January 19, 2010
Honors Book By the end of 2010, Yangjiang Hardware & Knives & Scissors Industry has obtained 2 well-known trademarks in China, 3 national inspection-free products, 1 national exemption inspection enterprise, 1 export brand of the Ministry of Commerce, 30 brand-name products of Guangdong Province, and famous trademarks of Guangdong Province. 31 enterprises, including 18 companies and 18 companies, won the title of "China's Top Ten Famous Brands for Knives and Cutters".
The national standard national standards are divided into mandatory national standard (GB) and recommended national standard (GB/T). The national standard number consists of the code of the national standard, the serial number issued by the national standard, and the year number issued by the national standard (the last two digits of the release year are adopted). The mandatory national standard is a national standard that guarantees the safety of human health, personal and property safety, and is enforceable by laws and administrative regulations. The recommended national standard refers to the country that is voluntarily adopted through economic means or market adjustment in terms of production, inspection, use, etc. standard. However, once the recommended national standard is accepted and adopted, or the parties agree to agree to be included in an economic contract, it becomes a technical basis that all parties must jointly observe and is legally binding.
Application methods of national standards 1. The relevant competent administrative departments of the State Council, industry associations with industry management functions, enterprise groups, technical committees, and standardization administrative authorities of provinces, autonomous regions, and municipalities directly under the Central Government shall submit requirements in accordance with the conditions for the establishment of national standard system projects. National standard system revision plan project proposal.
2. To solicit from the society: The national standard system revision plan project implements the annual public solicitation system. Any unit or individual may propose project proposals for the revision of the national standard according to the conditions for the establishment of the national standard system for the revision of plans. However, the application for the establishment of an organization or individual belonging to a certain industry or enterprise (business) unit must be reviewed and recommended by the competent department of standardization of the organization. Proposals shall be reported to the industry department, the National Professional Standardization Technical Committee and the Provincial Quality and Technical Supervision Bureau, or directly to the National Standardization Administration Committee.
Li Jihui was quite successful in the knife expo From 2002 to 2010, China (Yangjiang) International Hardware Cutter Fair successfully held 9 sessions, and the knife expo has become a brand in our city. Each session of the knife fair is a big push for the Yangjiang hardware and scissors industry.
When interviewing Li Jihui, the reporter repeatedly mentioned the knife expo initiative actively. He was very supportive of the organization of the knife expo. Li Jihui said that the Census Fair can serve as an information release and exchange platform to communicate the latest product and technical information to the outside world. When the first knife expo was held, the total output value of the Yangjiang hardware and scissors industry was only over 5 billion yuan, and now it has grown to over 22 billion yuan. Although this is not entirely the result of the Knife Fair, the Knife Fair has still played a big role.
Li Jihui said that the knife fair is now one of the eight major exhibition brands in the province. This shows that the Knife Fair has already had a certain influence inside and outside the industry and represents the city image of Yangjiang. This city brand reservation is necessary, and it is more necessary to further polish the brand.
The Knife Fair can not only create huge economic benefits, but also can drive the development of related industries such as transportation, tourism, catering, accommodation, communications, and advertising. According to estimates by experts, the international industry’s leading index for the exhibition industry is about 1:9, that is, if the revenue of the exhibition venue is 1, the related industry income is 9.
In the fall of October, the city will hold the 10th Sword Fair. The reporter thought, Li Ji returned to the wish.
“In the north, there are pockmarks, and in the south there are Zhang Xiaoquan.†Once, “Wang Mazi†and “Zhang Xiaoquan†are two well-known brands of knives and scissors. In 2002, "Wang Mazi" declared bankruptcy and the brand collapsed. It is an opportunity, but also due to strength, a young brand - 18 sons, hardware and scissors companies from Yangjiang to the front desk. It is no exaggeration to say that Shibako is now not only the "image ambassador" of Yangjiang, but also the "brand spokesperson" for the Chinese hardware and scissors industry.
Open the honors book and see the honors of Yangjiang Hardware Knives and Cutters: "China Knives and Scissors Industry Base", "Chinese Capital of Knives and Scissors", "Chinese Cutter Center", "China Scissors Center", "Chinese Sword Cutter Center" "China Hardware Beauty Makeup Tools Center", "China Hardware (Knife & Cut Tool) Export Base", "China Knife and Shear Machinery Manufacturing Center", etc. Yangjiang Hardware's regional brand influence is being formed.
Quality - The branding, quality and image of the brand are the foundation. Hardware and knives and scissors companies must step out of Yangjiang and set up their own brand in the country. They must produce high-quality knives and scissors to create the image of “China's good knife-made Yangjiangâ€. For any product, if the quality is not enough, more money and manpower are invested, and how novel and rich propaganda methods are adopted, it is difficult to be recognized and accepted by the society, and the image cannot be discussed. What about a brand without a product?
For this, Li Jihui, general manager of the 18-item subsidiary, agrees. "The product is always the brand fulcrum, there is no good product, just what 'price leverage' or 'overwhelming advertising' 'bubble-blown emptiness, is not able to form a good brand.' He said that the product is brand and consumption The material basis for the occurrence of contact and the "meeting of ceremonies" are the carriers that most directly communicate information to consumers. The quality of products is absolutely first-rate, and marketing and advertising are just secondary products derived from products. Shibako's knife and scissors products inherit the latest international technology and design concepts while inheriting the traditional characteristics of traditional Chinese knives. They also invest a lot of manpower and material resources in the research and development of new products, and are bringing in cutting-edge innovations and high-end quality. Own brand.
In the past, the Yangjiang Hardware Knives and Scissors Factory was mostly based on small workshops. The quality and other aspects were not yet mature and stable. The strength of creating a brand was not enough. However, after many years of development, especially in this "Golden Ten Years," rapid advances, the quality, craftsmanship and appearance of Yangjiang hardware and scissors products have undergone great changes. Whether it is in the domestic market or in the international market, the image of Yangjiang Hardware Knives and scissors products has been recognized. As Shi Xiaolan, deputy director of the China Hardware Products Association, said, Yangjiang Hardware and Shears has already established a certain foundation in product quality.
If quality is "internal power," the brand is "external merit." "Internal work" is almost done, and "external skills" must keep up. It's time to shape the product brand. For the grasp of timing, Yangjiang Hardware Knives and Cutter entrepreneurs are also extremely sensitive.
Hongfeng Industrial Co., Ltd. is a company specializing in knives. In the mid-1990s, it entered the hardware knife and scissors industry. The company's initial creation, although the immature time to shape the brand, the company's general manager Chen Shitian was registered in 1997 "Hongfeng" trademark. After several years of polishing, the quality and image of Hongfeng's knife have been greatly improved. In 2003, Chen Shitian strongly felt that when the brand construction of the product reached a point of time. From 2004 to now, Hongfeng has spent about 1.3 million yuan per year advertising. The outdoor advertisements and pictures of railway stations and shopping malls and the yellow pages of the business are the carriers of Hongfeng brand. In Yiwu’s national commodity market, advertisements for Hongfeng’s knives can also be seen. In 2005, the leaders of the Yangjiang Quality Supervision Bureau came to Hongfeng Research. Chen Shitian expressed his willingness to create famous brand products in Guangdong Province. According to regulations, an annual output value of 100 million yuan is a threshold. Hongfeng’s annual production value was only 30 million. Through all parties’ efforts, Hong Feng finally obtained the qualification for selection. In the same year, when Chen Shitian attended the selection speech in Guangzhou, he said bluntly: “I’m very eager for the brand, but this is not only my personal desire, but also the desire of the Yangjiang people.†Chen Shitian’s speech impressed the judges and the Hongfeng knife was also successfully evaluated. "Provincial brand-name products." "We must believe in the power of the brand." Chen Shitian has been firmly convinced of this sentence, and for the brand building and affectionate effort, finally rewarded: In 2009, the Hebei provincial government to conduct a census, intends to use a knife as a gift, search through the Internet, industry insiders Recommended by other means to find the Hongfeng, after field inspections, found that the quality of Hongfeng knife is very good, then the 10 million knife under the "big single."
A single spark can start a prairie fire. Although the creation of Yangjiang Hardware Knife & Cut Enterprise brand has not yet blossomed, it has become a trend. The city of QiaoWuYi Kitchen Co., Ltd. spent millions of movie stars please film Fan Bingbing endorsed the "smart wife" brand, the city Sanxiong Tool Co., Ltd. launched the "Meili Murray" brand......
Culture - the soul of the brand talked about building a brand, Li Jihui quite experience: "Culture is the soul of the brand." Yangjiang has more than 1,400 years of hardware and scissors manufacturing history, deep cultural accumulation of knife and scissors, which is the advantage of Yangjiang Where Culture is fundamental, and more and more hardware and scissors companies are aware that only by fully tapping the history and culture can companies lose their direction.
The emotional color of the brand determines that the brand needs to carry the culture. In the process of accepting products and services, people are not confined to the product itself, but also how many cultural and spiritual factors are involved in the process. The formation of the brand, instilled in consumers' cognitions, attitudes and behaviors, can in itself condense a profound cultural accumulation and demonstrate the unique cultural charm of its representatives. At the same time, culture is an important factor in the brand's composition, and therefore in the brand Injecting cultural factors will make the brand image more plump, more tasteful, and more distinctive, thereby increasing the added value of the brand.
The success of Shi Zizi is multi-faceted, with high product quality and abundant marketing methods. But the most important thing is to play the cultural card. The company regards culture as life. In the process of development, Shi Zizi has always been the inheritor of Yangjiang Hardware and Knives, vigorously promoting the metal knife and scissors culture. The 18-segment knife-and-cut museum has condensed the history of Yangjiang's entire hardware knife and cut it into the headquarters for tourists to enjoy, enabling them to have a deeper understanding of Yangjiang's knife-cut culture.
Li Jihui has always been an active advocate and practitioner of the "Carry Forward China Tool Culture" and "Establishing the 18-Tool Tool Culture." He believes that the added value of the essential attribute of the brand is more expressed as the satisfaction of the consumer's psychological needs. This kind of psychology is a perceptual and humanistic psychological feeling. It reflects the consumer's acceptance of the company’s products and at the same time An emotional or humanistic value that is difficult to convey concretely. These values ​​are infiltrated into the product through many factors of the enterprise. This feeling is a cultural recognition of the corporate brand.
“The brand's social nature requires that companies must have social identity and industry recognition, and they must also cultivate a sense of social responsibility.†In addition to constantly instilling cultural connotations, the 18th son also actively and actively repays the society and is enthusiastic about social public welfare undertakings for poverty alleviation and education. Teaching assistants, supporters of military support, and hope projects, Guangcai career donated more than 10 million yuan.
In Yangjiang, the company that loves the history and culture of Yangjiang Hardware & Cutters has more than 18 children. As a cutting-edge company for cutting and shearing, the company is also hard at excavating and protecting its culture. In spite of the short time it took to cut the knife, Tan Zhongming, the general manager of Kalon, has been searching for the roots of Yangjiang's knives and scissors, following the method of Gu Steel, and finding the steel knife of General Feng An. “The General History of China†pointed out by famous historian Fan Wenxuan pointed out that the technology of forging corrugated steel appeared in ancient China long before Europe and India, and it was known as the “hybrid refining method.†Tan Zhongming also said that according to The “Feng clan genealogy†written by the Qing Dynasty records that General Feng An ordered his future generations to bury their favorite swords in the tombs. “...Including the eighty in……". The 80-point angle of the “82-pointed goose eyebrows and Xuanjin sword†is a wave-like sharp corner on the knife surface. It is this corrugated steel knife, along with General Feng An’s southern expedition to the North, and has made repeated contributions. Yangjiang has had corrugated steel 1400 years ago. I hope everyone can call it Yangjiang Ancient Steel Knife when using it.
“Yangjiang’s knives and scissors products have formed industry characteristics, but I also hope that it can have a cultural connotation. Some foreign businessmen have done cuts and shears for several hundred years, but in the end they could not do it, that is, lack of a cultural core. Can not lose it." Tan Zhongming said.
Standards - the core of the brand On April 5, 2008, the "Yangjiang Daily" published a news article entitled "Stainless Steel Fruit Knife" National Standard Setting Rights Settled in Yangjiang, which was mentioned in the article: City Quality Supervision Bureau in 2006 Organization Quality Supervision Association, Zhejiang Province Hardware Product Quality Inspection Center, Yangjiang Eighteen Group Co., Ltd., Yangjiang Yangdong Jinhui Knives & Scissors Products Co., Ltd., Guangdong Yinying Industry Group Co., Ltd., Guangdong Yongguang Shears & Blades Group Co., Ltd., Yangjiang Hongfeng Industrial Co., Ltd. and other units put forward an application for the formulation of the "Stainless Steel Fruit Knife" national standard, which was approved in 2008. This is the first time that Yangjiang has assumed the task of setting national standards in recent years. This news came out and caused a lot of shock in the Yangjiang hardware and scissors industry.
Standards are productivity, influence, and an important factor in promoting regional brand upgrades. First-rate enterprises do standards, second-rate companies do technology, and third-rate companies do products. Yangjiang companies not only sell knives but also sell the standard. German Shuang Liren and Swiss Army Knives can lead the global hardware knife and scissors industry. The core competitiveness lies in the superior power of standards.
The standard is the commanding height. For a long time, the standards of knife and scissors in our country have not been unified. Different companies have different standards and technical indicators. There is no standard for regulatory agencies, and the quality of products varies greatly, which seriously affects the international market competitiveness of products. It also hinders the Yangjiang Hardware Tools. Shear industry development. “According to the major categories, knife and scissors should be divided into three categories: kitchen knives, knives, and scissors, as well as various accessories. Among them, kitchen knives and knives have industry standards, but they were all released in 1993 and have not been adapted to the needs of the times. "The Municipal Bureau of Quality Supervision, Yuan Tie, said. He said that now all companies have their own corporate standards, but they are relatively fragmented and backward, and the standard of cutting and cutting is about to be reformulated. The Yangjiang standard has risen to industry standards and national standards, which is conducive to standardizing the production behavior of production companies in the region and improving product quality and market competitiveness. At the same time, the threshold of the entire industry will be increased accordingly, and Yangjiang Hardware & Cutters will be able to grab an opportunity.
In 2008, the Municipal Quality Supervision Bureau combined several hardware knife and scissors companies to obtain the standard setting right of the stainless steel fruit knife. Yuan Tie said that a product standard needs to be approved by most of the nation's hardware and scissors companies, and is finally approved by the National Standardization Committee. In this process, it is necessary to test the various indicators of the product. There are dozens of indicators for stainless steel fruit knives. They have conducted more than 1,000 tests. After the standard is set, it is necessary to send letters to the hardware and scissors companies across the country to solicit opinions. After retrieving the opinions, the Municipal Bureau of Quality Supervision shall send the materials to the National Standardization Committee. According to regulations, a certain percentage of enterprises must submit their opinions, and if they fail to reach it, the National Standardization Committee will not accept them. Currently Yangjiang is waiting for the final review of the National Standardization Committee.
What is gratifying is that more and more Yangjiang hardware and scissors companies have realized the importance of the standard and set out to implement the standard strategy. Guangdong Kangli Daily Products Co., Ltd. is a leading company in the field of melon planing in China and is preparing preparations for the application of national standards.
The policy guidelines reinforce the brand building of hardware knife and scissors. We will focus on fostering the development of companies, products, and trademarks that are listed in the brand name catalog, and create a brand-building echelon in accordance with the practice of storing a batch, maturing a batch, and recommending a batch.
Encourage enterprises to create brand names, award 100,000 yuan to enterprises that obtain national famous brand names, and award 50,000 yuan for provincial brand-name enterprises.
Actively participate in the development of the national industry standards for hardware knife and scissors, so that the national industry standards more reflect the technical characteristics and advantages of Yangjiang hardware and scissors. In the next three years, strive to establish at least one national industry standard for hardware and knives and scissors products each year, and take the lead in formulating standards for the units, each of which draws a national industry standard award of 300,000 yuan.
——Excerpted from the Implementation Opinions on Accelerating the Development of Yangjiang Hardware Cutters Industry on January 19, 2010
Honors Book By the end of 2010, Yangjiang Hardware & Knives & Scissors Industry has obtained 2 well-known trademarks in China, 3 national inspection-free products, 1 national exemption inspection enterprise, 1 export brand of the Ministry of Commerce, 30 brand-name products of Guangdong Province, and famous trademarks of Guangdong Province. 31 enterprises, including 18 companies and 18 companies, won the title of "China's Top Ten Famous Brands for Knives and Cutters".
The national standard national standards are divided into mandatory national standard (GB) and recommended national standard (GB/T). The national standard number consists of the code of the national standard, the serial number issued by the national standard, and the year number issued by the national standard (the last two digits of the release year are adopted). The mandatory national standard is a national standard that guarantees the safety of human health, personal and property safety, and is enforceable by laws and administrative regulations. The recommended national standard refers to the country that is voluntarily adopted through economic means or market adjustment in terms of production, inspection, use, etc. standard. However, once the recommended national standard is accepted and adopted, or the parties agree to agree to be included in an economic contract, it becomes a technical basis that all parties must jointly observe and is legally binding.
Application methods of national standards 1. The relevant competent administrative departments of the State Council, industry associations with industry management functions, enterprise groups, technical committees, and standardization administrative authorities of provinces, autonomous regions, and municipalities directly under the Central Government shall submit requirements in accordance with the conditions for the establishment of national standard system projects. National standard system revision plan project proposal.
2. To solicit from the society: The national standard system revision plan project implements the annual public solicitation system. Any unit or individual may propose project proposals for the revision of the national standard according to the conditions for the establishment of the national standard system for the revision of plans. However, the application for the establishment of an organization or individual belonging to a certain industry or enterprise (business) unit must be reviewed and recommended by the competent department of standardization of the organization. Proposals shall be reported to the industry department, the National Professional Standardization Technical Committee and the Provincial Quality and Technical Supervision Bureau, or directly to the National Standardization Administration Committee.
Li Jihui was quite successful in the knife expo From 2002 to 2010, China (Yangjiang) International Hardware Cutter Fair successfully held 9 sessions, and the knife expo has become a brand in our city. Each session of the knife fair is a big push for the Yangjiang hardware and scissors industry.
When interviewing Li Jihui, the reporter repeatedly mentioned the knife expo initiative actively. He was very supportive of the organization of the knife expo. Li Jihui said that the Census Fair can serve as an information release and exchange platform to communicate the latest product and technical information to the outside world. When the first knife expo was held, the total output value of the Yangjiang hardware and scissors industry was only over 5 billion yuan, and now it has grown to over 22 billion yuan. Although this is not entirely the result of the Knife Fair, the Knife Fair has still played a big role.
Li Jihui said that the knife fair is now one of the eight major exhibition brands in the province. This shows that the Knife Fair has already had a certain influence inside and outside the industry and represents the city image of Yangjiang. This city brand reservation is necessary, and it is more necessary to further polish the brand.
The Knife Fair can not only create huge economic benefits, but also can drive the development of related industries such as transportation, tourism, catering, accommodation, communications, and advertising. According to estimates by experts, the international industry’s leading index for the exhibition industry is about 1:9, that is, if the revenue of the exhibition venue is 1, the related industry income is 9.
In the fall of October, the city will hold the 10th Sword Fair. The reporter thought, Li Ji returned to the wish.
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