In fact, chasing hotspots has almost become an inevitable measure for coating marketing in recent years. Of course, this is inseparable from the contribution of the advertiser. It's true that the hotspot is hot, but hotspots aren't just for everyone. Some people are focusing on hotspots, but others are more likely to regard hotspots as a transition to a certain stage. In fact, as a company or a brand, it is necessary to keep pace with the times. However, the criteria and methods for advancing with the times need to be identified and considered.
Hot-spot marketing applications are mainly reflected in two aspects. For the hot-spot marketing, the concept of “propaganda†was mentioned in “Communication Studies†that the author learned when he went to college. The so-called dissemination, which is now the most commonly used method, and the concept definition is a popular means in previous years. Communication ** As the name implies, it connects hotspots and corporate brand communications, attracts consumers’ attention with the means and methods of communication, and thus has the effect of stimulating consumption and increasing market power.
Concept definition is mostly the addition and extension of a product and its function. For example, the most recent low-carbon society talks about. Suddenly, you will find that everything around you is low-carbonized. The original high-level words are defined in the concept. It has become a mass consumer product that can no longer be seen by the public. Just like the nanometers of previous years, all related matters have been nano, and even lingerie and socks are nano, and they can really stand on the technical point of view. People will laugh more than this, but they do not know that nanotechnology has not been studied yet. What is the industrialization of industrialization, and how is it simple to complete the low-cost process? !
Hot marketing 3 kinds of outcomes cottage. The word cottage should not have appeared in the paint industry, because how to count cottages and see if the mobile phone industry knows! The cottage that I am talking about here is afraid that paint manufacturers use low-carbon as a steamed bread. The original paint products will be changed to a low-carbon product and sold on the market. And this final result is just a flash in the pan, and it is in no way beneficial to the entire paint industry.
Uncertainty. Mix and match this is the fashion circle in recent years, the more popular expression, but after exposure to marketing, all brands and corporate hot mix and match are currently more than a synonym for nondescript. For example, we often say that the net odor paint, I do not say that the net odor paint must be green paint it? If the paint is not clean, it is not an environmentally friendly paint and it cannot be sold. However, the benefits of speculating on this concept is that it is full of freshness, and the disadvantage is that it cannot be qualitative. Terminal sales often encounter obstacles. On the contrary, there are occasional new ideas in the network and other non-standard channel models.
Selling. At present, more companies and brands in the hot marketing, almost always take the hot wind, rather than really stand in the perspective of enterprise planning and development, blind pursuit of hot spots, no good and accurate positioning, eventually leading to market supply and demand Imbalance. As a result, there is only one way to sell the recycling costs and then cut off the product lifeline.
How should a hotspot be used in a marketing brand?
Hot spots, though hot, need to be matched with brand strategies such as the recent low-carbon hotspots. Not all products are suitable for low carbon. You said that you can not believe oil paint products, because oil paint products are inherently harmful to the environment and human health. Moreover, the selling point of oil paints is more of a quality point of sale, rather than to meet the hotspots to impose low The word "carbon" gives itself a feeling of rebellion that was originally targeted by consumers. At the same time, the hotspot must match the corporate brand strategy.
Although the focus of attention is high, it is not reasonable to apply the existence of the Dao hotspot. Chasing hotspots is more likely to be extinguished by hotspots. For today’s consumers, everything is coming fast and fast. The online reds do endorsements, social topics are the concepts, and hotspots are the main players. These are all short-term plans to slow down the armed forces, such as the sharp incident and the Xidan girl. In an era of social networks and flooding socialization, it is only three or two days when they are engaged in endorsements. How can they use their hot spots to connect with the connotation of corporate brands and do long-term maintenance and implantation for their radiation groups? , business, etc., this is a wise move!
Hot-spot marketing applications are mainly reflected in two aspects. For the hot-spot marketing, the concept of “propaganda†was mentioned in “Communication Studies†that the author learned when he went to college. The so-called dissemination, which is now the most commonly used method, and the concept definition is a popular means in previous years. Communication ** As the name implies, it connects hotspots and corporate brand communications, attracts consumers’ attention with the means and methods of communication, and thus has the effect of stimulating consumption and increasing market power.
Concept definition is mostly the addition and extension of a product and its function. For example, the most recent low-carbon society talks about. Suddenly, you will find that everything around you is low-carbonized. The original high-level words are defined in the concept. It has become a mass consumer product that can no longer be seen by the public. Just like the nanometers of previous years, all related matters have been nano, and even lingerie and socks are nano, and they can really stand on the technical point of view. People will laugh more than this, but they do not know that nanotechnology has not been studied yet. What is the industrialization of industrialization, and how is it simple to complete the low-cost process? !
Hot marketing 3 kinds of outcomes cottage. The word cottage should not have appeared in the paint industry, because how to count cottages and see if the mobile phone industry knows! The cottage that I am talking about here is afraid that paint manufacturers use low-carbon as a steamed bread. The original paint products will be changed to a low-carbon product and sold on the market. And this final result is just a flash in the pan, and it is in no way beneficial to the entire paint industry.
Uncertainty. Mix and match this is the fashion circle in recent years, the more popular expression, but after exposure to marketing, all brands and corporate hot mix and match are currently more than a synonym for nondescript. For example, we often say that the net odor paint, I do not say that the net odor paint must be green paint it? If the paint is not clean, it is not an environmentally friendly paint and it cannot be sold. However, the benefits of speculating on this concept is that it is full of freshness, and the disadvantage is that it cannot be qualitative. Terminal sales often encounter obstacles. On the contrary, there are occasional new ideas in the network and other non-standard channel models.
Selling. At present, more companies and brands in the hot marketing, almost always take the hot wind, rather than really stand in the perspective of enterprise planning and development, blind pursuit of hot spots, no good and accurate positioning, eventually leading to market supply and demand Imbalance. As a result, there is only one way to sell the recycling costs and then cut off the product lifeline.
How should a hotspot be used in a marketing brand?
Hot spots, though hot, need to be matched with brand strategies such as the recent low-carbon hotspots. Not all products are suitable for low carbon. You said that you can not believe oil paint products, because oil paint products are inherently harmful to the environment and human health. Moreover, the selling point of oil paints is more of a quality point of sale, rather than to meet the hotspots to impose low The word "carbon" gives itself a feeling of rebellion that was originally targeted by consumers. At the same time, the hotspot must match the corporate brand strategy.
Although the focus of attention is high, it is not reasonable to apply the existence of the Dao hotspot. Chasing hotspots is more likely to be extinguished by hotspots. For today’s consumers, everything is coming fast and fast. The online reds do endorsements, social topics are the concepts, and hotspots are the main players. These are all short-term plans to slow down the armed forces, such as the sharp incident and the Xidan girl. In an era of social networks and flooding socialization, it is only three or two days when they are engaged in endorsements. How can they use their hot spots to connect with the connotation of corporate brands and do long-term maintenance and implantation for their radiation groups? , business, etc., this is a wise move!
Chengsheng Steel Pipe Co., Ltd , http://www.sdsteelpipes.com