Reamer New Product New Strategy Brings Industry Shockwave

Komet Group Company has re-adjusted the production of its series of reamers. “We re-adjusted Dihart's products, re-screened and adjusted the entire product line, and improved the practical performance of the product,” said Dr. Christof W. Bönsch, head of the Komet Group LLC. Through the strategic adjustment of the Dihart branded tool products and the modern technological transformation of the production plant in Stuttgart, the production structure of the branded products has been improved. Dr. Bönsch said: “We also let users share the benefits of the reduced production cost of the reamer: The price of the reamer can be reduced by up to 40%.” He emphasized that “In the reamer market, we must also strive to become a market. In the next three years, we will double our share in the reamer market."

After experiencing rapid development for several consecutive years, Komet also stopped moving forward in 2009. Business leader Matthias S. Heinz said: "Our sales revenue dropped from 178 million euros in 2008 to 105 million euros." This year, they plan to increase sales by 19% and achieve a sales target of 125 million euros. "Therefore, we hope that all industries will experience economic growth," said Mr. Heinz. In response, Dr. Bönsch added: “In the field of product sales, the future economic growth point is mainly foreign markets. We expect that the largest increase is in Asia; we expect that our subsidiaries in China will be in the next three years. Will become the largest subsidiary." Correspondingly, the production capacity there will also be 4 times now. 55% of Komet's products are exported. From an investment point of view, this tool manufacturing plant plans to invest 9 million euros during the year.

Under the guidance of the purpose of “to provide users with full-service”, Komet Group Company established Komet Technical Service Company. Relying on the company's strong partner network, the technical service company will provide users with services such as tool sharpening, re-plating and re-mosaic. "Technology service partners can get all of Komet's raw data, such as tool geometry, sharpening or coating parameters, to ensure that the repaired tool reaches the level of Komet's technology," emphasises Dr. Bönsch. In addition to these technical services, users can also obtain standard tools directly from their technical service partners. Dr. B?nsch said: "At the end of 2010, we plan to sign contracts with 20 such partners."