The “energy saving and emission reduction†policy hit the weakness of the ceramic industry. The ceramic industry itself, "high energy consumption, high pollution," the characteristics of more and more emphasis on low-carbon environmental protection today, it is very embarrassing. At the crucial moment when the government started the fight against energy-saving and emission-reduction, the ceramic industry in Quanzhou has been actively transformed in the past year, and has gone out of its own distinctive characteristics.
In addition, “*** appreciation†and “anti-dumping†are still hot topics for ceramic exports. However, in the past year, the figure of the Quanzhou ceramics industry, which always followed the “quiet and inexpensive†route, has appeared in the international high-end market.
â— Building ceramics: Large-scale expansion of antique bricks After more than 10 years of development, the antique brick field in Quanzhou has gone through a phased cycle and has taken a new starting point. Quanzhou Yuanlong Building Materials Co., Ltd., located in Guanqiao Town, Nanan, has invested more than 10 million yuan to build an antique brick production line. The same new addition of antique brick kilns is Guohui Ceramics. The company has put into production two antique brick kilns on the basis of the original nine external wall brick production lines.
In June 2010, the 9th China Antique Tile Summit Forum was held in Quanzhou. As a high-level event organised by the China Ceramic Industry Association, organized by the Fujian Ceramic Industry Association and the Foshan Quanzhou Chamber of Commerce, this forum revealed a major change in the ceramic industry: Jinjiang, which has always been famous for the production of exterior wall tiles. Building ceramic enterprises gradually started to produce antique bricks in kilns, and some even closed external brick kilns to concentrate on the production of antique bricks. According to Cai Shih-tuan, chairman of the Quanzhou Chamber of Commerce in Foshan, Quanzhou has added more than 10 antique brick production lines in the wave of this industry, which has resulted in a total of more than 50 antique brick production lines in the region.
Yin Hong, secretary general of the Foshan Ceramics Industry Association, believes that more and more Fujian companies are involved in antique brick production. It is precisely the broad market prospects in this field. According to reports, the domestic polished tile market is gradually being eroded by antique bricks.
In the view of Quanzhou Jiantao Enterprise, in addition to the temptation of interests, the serious situation of the external wall brick market in recent years is also an important reason for enterprises to change production or get involved in the field of antique tiles. Although the annual output value continues to rise, the ever-increasing production costs and the fierce competition have caused the survival and development of external wall tile manufacturers to be challenged. The rise in raw materials has also made Tao’s profits squeezed. Although the prices of the products have been raised, the external wall tiles themselves belong to low-grade ceramic products. There is almost no additional value at all. Therefore, there is little room for price increase in the market, which results in a significant reduction in profit margins.
In order to seek new profit growth points, a group of ceramic companies in Quanzhou have converted antique tiles.
What kind of efforts should be made by Quanzhou Jiantao enterprises involved in antique bricks in order to sell products well? “The essence of antique tiles lies in the fact that products are not just physical objects. Manufacturers must also realize and appreciate the charm of retro culture. From color to accessories, from product application to packaging, the tranquility and experience of the human heart should be conveyed. The appearance resembles that of the table, and the appearance of the god looks like a heart. The antique brick products have risen to a similar shape and require professional product design and development staff to have a deep understanding and knowledge of ancient Eastern and Western cultures.†said Xu Qiang, general manager of the wide-angle brand organization.
"Imported rustic tiles, although occupying a very low percentage in China's consumer market, have proved that it has been affecting the trend of the industry as a whole." Xu Qiang started with an analysis of the development trend of imported antique tiles, and gave advice to antique brick manufacturers. . He said that traditional glazed rustic tiles are not the only mainstream. Full-glazed antique bricks, imitation stone polished glazed bricks, imitation wallpaper and leather and other special glazed abrasive bricks have become one of the current trends in European antique ceramic tiles, antique bricks are no longer just a rough surface Rustic, rustic rural style. In terms of size and dimensions, large size imitation stone glazed tiles such as 600mm×1200mm, 300mm×900mm, and 200mm×800mm have become the main push products for imported tiles in 2010. In addition, in recent years, the most advanced digital inkjet technology is currently widely used in Italy, Spain famous brand, has become the direction of ceramic tile technology innovation.
â— Arts Tao: National Distribution Marketing Center In September 2010, Tianjin Dehua Ceramics Tianjin Exhibition Center was completed; earlier, Huarong Tianma Beijing (Chaoyang) Marketing Center was completed; earlier, China Ceramics Dehua Golden Carriage Ceramics Jiangsu Nanjing Marketing Center, Changzhou Marketing Center and Hongya Yifang Guang'an Marketing Center won the award. With the establishment of these ceramic marketing centers, Dehua has awarded nearly 10 ceramic marketing centers.
Dehua Ceramics, which has always been export-oriented, has initiated a two-pronged strategy for domestic and foreign trade in recent years: Many companies have been doing foreign trade while at the same time increasing the development of the domestic market. Since then, the regional brand of Dehua Ceramics has been greatly promoted in the domestic market.
It is understood that in June last year, Dehua County organized a delegation to participate in the 17th China Tianjin Fine Arts Fair. Dehua Ceramics was highly favored by Tianjin citizens. A ceramic bottle sold for a high price of 5.5 million yuan during the current Tianjin Fair. For a time, one of the country's three famous porcelains, Fujian Dehua Ceramics, rang loudly in Tianjin. According to reports, more than 50 ceramic enterprises from Dehua have participated in the Tianjin Fair. The results of the Fair have exceeded 10 million yuan. On the spot, the manufacturers did not expect that the Tianjin market is so large that there are dozens of dealers and manufacturers. Negotiate and hope to establish Dehua Ceramics Exhibition Center in Tianjin.
In recent years, Dehua Ceramics has successively established marketing points in some prefecture-level cities. The government has delegated and supervised the licensing and has strict requirements on these marketing points. It is understood that more than 40 Dehua ceramics marketing centers have been set up in cities such as Qingdao, Hangzhou and Nanning, all of which have obtained government awards, and some companies have set up points in Xiamen in Fujian Province and Jinjiang in Quanzhou, effectively increasing Dehua ceramics in the country. Market share and popularity.
Xu Shaodong, artistic director of Quanzhou Tao Enterprise, said that by setting up marketing points in different places, developing terminal networks, and expanding the market, it can help local ceramic companies to expand their markets and occupy more market shares. He said that these marketing centers brought together a large number of famous ceramics of Dehua's well-known arts and crafts companies and some ceramic enterprises, including Dehua's traditional porcelain carvings, ceramics for daily use and ceramic glazes, hand-knitted ceramics, and underglazed ceramics. A comprehensive demonstration of Dehua’s ceramic history, ceramic culture, and ceramic art. "Not only has the display function, marketing center also has functions such as wholesale, group purchase, order, retail, etc." He said.
In recent years, ceramics export pressure has increased, and Dehua Ceramics has adjusted its industrial structure, sticking to “two legs†and trying to cultivate the domestic market. People in the industry believe that with the improvement of living standards, craft ceramics and other products can be used as home decoration products, but also as gifts, and the domestic market is vast. It is understood that every year, Dehua will organize a group of companies to hold ceramic exhibitions in major cities in China to help Dehua Ceramics quickly expand its market. In addition to the establishment of an off-site marketing center, in addition to integrating the local culture to showcase the company’s products and corporate strength, it can also shape the regional brand of Dehua Ceramics. After years of business, some companies have created brand names such as Dongpeng and Eagle.
Experts believe that with the gradual expansion of Dehua ceramics in the domestic market, there have been more and more counterfeit products, seriously affecting the brand image of Dehua, the “Chinese porcelain capitalâ€, and adopting the government’s unified licensing and supervision methods. Help solve this problem.
â— Impact of low-carbon routes on the high-end market In the context of transforming the mode of economic growth and energy conservation and emission reduction, the traditional architectural ceramics industry explores cross-industrial extension of the industrial chain, and takes a low-carbon route for transformation. Solar energy is an extensional field that Tao Enterprise has been relatively optimistic about recently. The reporter learned that with the successful production of the ceramic solar panel production line, the Quanzhou Ceramic Building Industry has announced the opening of a new low-carbon market.
Ceramics and solar energy, two seemingly unrelated fields. Before this, if someone says that these two fields can be combined to develop new products, it is estimated that people will find it incredible. The fact is that at present, there are indeed many domestic ceramic production bases in the low-carbon economy daringly stepping into the solar field, invariably aimed at ceramic solar panels project, ready to scale its production.
In addition, “*** appreciation†and “anti-dumping†are still hot topics for ceramic exports. However, in the past year, the figure of the Quanzhou ceramics industry, which always followed the “quiet and inexpensive†route, has appeared in the international high-end market.
â— Building ceramics: Large-scale expansion of antique bricks After more than 10 years of development, the antique brick field in Quanzhou has gone through a phased cycle and has taken a new starting point. Quanzhou Yuanlong Building Materials Co., Ltd., located in Guanqiao Town, Nanan, has invested more than 10 million yuan to build an antique brick production line. The same new addition of antique brick kilns is Guohui Ceramics. The company has put into production two antique brick kilns on the basis of the original nine external wall brick production lines.
In June 2010, the 9th China Antique Tile Summit Forum was held in Quanzhou. As a high-level event organised by the China Ceramic Industry Association, organized by the Fujian Ceramic Industry Association and the Foshan Quanzhou Chamber of Commerce, this forum revealed a major change in the ceramic industry: Jinjiang, which has always been famous for the production of exterior wall tiles. Building ceramic enterprises gradually started to produce antique bricks in kilns, and some even closed external brick kilns to concentrate on the production of antique bricks. According to Cai Shih-tuan, chairman of the Quanzhou Chamber of Commerce in Foshan, Quanzhou has added more than 10 antique brick production lines in the wave of this industry, which has resulted in a total of more than 50 antique brick production lines in the region.
Yin Hong, secretary general of the Foshan Ceramics Industry Association, believes that more and more Fujian companies are involved in antique brick production. It is precisely the broad market prospects in this field. According to reports, the domestic polished tile market is gradually being eroded by antique bricks.
In the view of Quanzhou Jiantao Enterprise, in addition to the temptation of interests, the serious situation of the external wall brick market in recent years is also an important reason for enterprises to change production or get involved in the field of antique tiles. Although the annual output value continues to rise, the ever-increasing production costs and the fierce competition have caused the survival and development of external wall tile manufacturers to be challenged. The rise in raw materials has also made Tao’s profits squeezed. Although the prices of the products have been raised, the external wall tiles themselves belong to low-grade ceramic products. There is almost no additional value at all. Therefore, there is little room for price increase in the market, which results in a significant reduction in profit margins.
In order to seek new profit growth points, a group of ceramic companies in Quanzhou have converted antique tiles.
What kind of efforts should be made by Quanzhou Jiantao enterprises involved in antique bricks in order to sell products well? “The essence of antique tiles lies in the fact that products are not just physical objects. Manufacturers must also realize and appreciate the charm of retro culture. From color to accessories, from product application to packaging, the tranquility and experience of the human heart should be conveyed. The appearance resembles that of the table, and the appearance of the god looks like a heart. The antique brick products have risen to a similar shape and require professional product design and development staff to have a deep understanding and knowledge of ancient Eastern and Western cultures.†said Xu Qiang, general manager of the wide-angle brand organization.
"Imported rustic tiles, although occupying a very low percentage in China's consumer market, have proved that it has been affecting the trend of the industry as a whole." Xu Qiang started with an analysis of the development trend of imported antique tiles, and gave advice to antique brick manufacturers. . He said that traditional glazed rustic tiles are not the only mainstream. Full-glazed antique bricks, imitation stone polished glazed bricks, imitation wallpaper and leather and other special glazed abrasive bricks have become one of the current trends in European antique ceramic tiles, antique bricks are no longer just a rough surface Rustic, rustic rural style. In terms of size and dimensions, large size imitation stone glazed tiles such as 600mm×1200mm, 300mm×900mm, and 200mm×800mm have become the main push products for imported tiles in 2010. In addition, in recent years, the most advanced digital inkjet technology is currently widely used in Italy, Spain famous brand, has become the direction of ceramic tile technology innovation.
â— Arts Tao: National Distribution Marketing Center In September 2010, Tianjin Dehua Ceramics Tianjin Exhibition Center was completed; earlier, Huarong Tianma Beijing (Chaoyang) Marketing Center was completed; earlier, China Ceramics Dehua Golden Carriage Ceramics Jiangsu Nanjing Marketing Center, Changzhou Marketing Center and Hongya Yifang Guang'an Marketing Center won the award. With the establishment of these ceramic marketing centers, Dehua has awarded nearly 10 ceramic marketing centers.
Dehua Ceramics, which has always been export-oriented, has initiated a two-pronged strategy for domestic and foreign trade in recent years: Many companies have been doing foreign trade while at the same time increasing the development of the domestic market. Since then, the regional brand of Dehua Ceramics has been greatly promoted in the domestic market.
It is understood that in June last year, Dehua County organized a delegation to participate in the 17th China Tianjin Fine Arts Fair. Dehua Ceramics was highly favored by Tianjin citizens. A ceramic bottle sold for a high price of 5.5 million yuan during the current Tianjin Fair. For a time, one of the country's three famous porcelains, Fujian Dehua Ceramics, rang loudly in Tianjin. According to reports, more than 50 ceramic enterprises from Dehua have participated in the Tianjin Fair. The results of the Fair have exceeded 10 million yuan. On the spot, the manufacturers did not expect that the Tianjin market is so large that there are dozens of dealers and manufacturers. Negotiate and hope to establish Dehua Ceramics Exhibition Center in Tianjin.
In recent years, Dehua Ceramics has successively established marketing points in some prefecture-level cities. The government has delegated and supervised the licensing and has strict requirements on these marketing points. It is understood that more than 40 Dehua ceramics marketing centers have been set up in cities such as Qingdao, Hangzhou and Nanning, all of which have obtained government awards, and some companies have set up points in Xiamen in Fujian Province and Jinjiang in Quanzhou, effectively increasing Dehua ceramics in the country. Market share and popularity.
Xu Shaodong, artistic director of Quanzhou Tao Enterprise, said that by setting up marketing points in different places, developing terminal networks, and expanding the market, it can help local ceramic companies to expand their markets and occupy more market shares. He said that these marketing centers brought together a large number of famous ceramics of Dehua's well-known arts and crafts companies and some ceramic enterprises, including Dehua's traditional porcelain carvings, ceramics for daily use and ceramic glazes, hand-knitted ceramics, and underglazed ceramics. A comprehensive demonstration of Dehua’s ceramic history, ceramic culture, and ceramic art. "Not only has the display function, marketing center also has functions such as wholesale, group purchase, order, retail, etc." He said.
In recent years, ceramics export pressure has increased, and Dehua Ceramics has adjusted its industrial structure, sticking to “two legs†and trying to cultivate the domestic market. People in the industry believe that with the improvement of living standards, craft ceramics and other products can be used as home decoration products, but also as gifts, and the domestic market is vast. It is understood that every year, Dehua will organize a group of companies to hold ceramic exhibitions in major cities in China to help Dehua Ceramics quickly expand its market. In addition to the establishment of an off-site marketing center, in addition to integrating the local culture to showcase the company’s products and corporate strength, it can also shape the regional brand of Dehua Ceramics. After years of business, some companies have created brand names such as Dongpeng and Eagle.
Experts believe that with the gradual expansion of Dehua ceramics in the domestic market, there have been more and more counterfeit products, seriously affecting the brand image of Dehua, the “Chinese porcelain capitalâ€, and adopting the government’s unified licensing and supervision methods. Help solve this problem.
â— Impact of low-carbon routes on the high-end market In the context of transforming the mode of economic growth and energy conservation and emission reduction, the traditional architectural ceramics industry explores cross-industrial extension of the industrial chain, and takes a low-carbon route for transformation. Solar energy is an extensional field that Tao Enterprise has been relatively optimistic about recently. The reporter learned that with the successful production of the ceramic solar panel production line, the Quanzhou Ceramic Building Industry has announced the opening of a new low-carbon market.
Ceramics and solar energy, two seemingly unrelated fields. Before this, if someone says that these two fields can be combined to develop new products, it is estimated that people will find it incredible. The fact is that at present, there are indeed many domestic ceramic production bases in the low-carbon economy daringly stepping into the solar field, invariably aimed at ceramic solar panels project, ready to scale its production.