Many people reflected that when they went to the building materials market to buy ceramic sanitary ware products, they found that the price difference between products that looked similar was surprisingly large. For example, a toilet bowl, the cheapest variety brand sold for one or two hundred yuan, and imported high-end products could be sold for three. Four thousand dollars. With ceramic products, why is there such a huge price difference?
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Technical content determines the price level
Anhua sanitary ware general manager Ouyang Zhongsheng told reporters that the quality and cost of ceramic products is the main reason for determining the price. Taking a toilet as an example, the quality of the product can be seen from both the internal quality and the external quality. Intrinsic quality mainly refers to whether the ceramic formula is reasonable, whether the firing process is excellent and the water absorption rate of the finished product is high. The external quality is visible by the eye, such as the appearance design, the product performance, and the surface finish. A ceramic toilet with good quality requires both a good "core" and a good appearance. Sophisticated craftsmanship can produce ceramic products with low water absorption, with nourishing appearance, good frost resistance, smooth surface, and easy flushing; aesthetic design brings beauty to people; good performance makes the toilet water-saving and clean .
According to industry sources, relatively high quality products cost a lot. In addition to the production equipment and the previous design expenses, due to strict requirements on all aspects of the finished product, the scrap rate in the firing process will be high, resulting in increased costs. Ceramic sanitary products expert Yang Hongru told the reporter that taking Dongtao as an example, its standard for finished products is very high, and the finished products that can be excellent products in domestic domestic manufacturers may be knocked out due to very small flaws. About 20% of finished products are produced. Destroyed, the cost of listed goods increased, resulting in a price that is certainly higher.
High prices of well-known brands
In addition, brand factors can not be ignored. The products of well-known brands have high popularity and credibility, so that the products purchased by consumers are guaranteed. The advertising costs and advertising costs paid by the merchant to maintain the brand's popularity must also be added to the price of the product.
Imported products contain tariffs and are the reason for the high prices
At present, the high-grade ceramic bathroom products on the market in China are mainly imported products and some joint venture products. Imported products are more expensive to import because they have to pay customs duties.
Experts recommend buying a branded product
Experts suggest that when buying a ceramic bathroom product, it is purchased according to its own economic ability, and it is not necessary to blindly pursue imported products. But don't try to be cheap and buy quality products that are not qualified. It is best to choose a product that has a manufacturer, brand, quality and after-sales service.
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