On December 14th, a collaboration was announced among key organizations in Sichuan Province’s furniture and home textile industry. The Chengdu Furniture Import and Export Chamber of Commerce, the Sichuan Home Textiles Industry Association, Chengdu Red Palm Cultural Media Co., Ltd., and Chengdu New Oriental Exhibition Co., Ltd. have joined forces with several experienced exhibition companies. They aim to harness the vibrant consumer energy at year-end and leverage the dynamic exhibition environment of the new exhibition center to pioneer a new frontier in "exhibition economics"—the Chengdu International Household Products Expo and Direct Sales Grand Event. This initiative is set to bring together three major sectors: the ninth Chengdu Brand Furniture Direct Sales Week, the Home Textile Zone, and the Home Appliance Zone. This marks a significant step towards realizing their vision.
With countless people eagerly awaiting events showcasing renowned automobiles, vibrant housing expos, and budget-friendly furniture shows, the demand for a comprehensive household products fair is immense. In 2022 alone, Chengdu hosted 398 conventions and festivals, spanning various industries from food to real estate, automobiles, and furniture. These events significantly benefited consumers. However, the sector encompassing furniture, home appliances, and textiles remains largely untapped.
**December: Igniting a $2 billion Consumption Month – Seizing the Peak Season**
Every year, December emerges as the pinnacle of retail activity. Data from Chengdu's social consumer goods retail sales in 2010 and 2011 reveals that the fourth quarter of 2011 saw nearly 80 billion yuan in total consumption, with December alone contributing a staggering 20 billion yuan. As the traditional time for renewal and change, Chengdu residents invest heavily in upgrading their furniture, textiles, and appliances. During the sixth Chengdu Furniture Brand Direct Sales Week in December 2011, local buyers spent a remarkable 130 million yuan on furniture.
**Entering a New Era of Exhibitions – Scaling Up the Direct Sales Model**
Since 2005, the new exhibition center has emerged as a magnet for trade shows due to its promising market potential. Enhanced infrastructure, including subways, highways, and surrounding amenities, has led to a surge in exhibitions, with over a hundred events annually. Each exhibition drives hundreds of millions in consumption.
For Chengdu residents, the new exhibition center has become synonymous with a strong "consumer pull." Whether it's purchasing vehicles, homes, groceries, or apparel, the city's exhibitions cater to every need. The Chengdu International Household Products Fair aims to capitalize on the mature "exhibition economy" of the new center. By expanding the successful model of the Chengdu Brand Furniture Direct Sales Week, they plan to create a unified event encompassing furniture, home appliances, and textiles—forming the Chengdu International Household Products Expo.
**December: Fueling Chengdu’s Passion for Exhibitions – Seizing Hot Consumption**
Leisurely lifestyles, vibrant social scenes, and a knack for smart spending define Chengdu's quality of life. From bustling temple fairs to diverse exhibitions and massive sales events, these activities reflect the city's unique blend of consumption and leisure. According to municipal statistics, Chengdu hosted 398 events this year, attracting 96.885 million visitors—a 19.61% increase from last year. The exhibition industry generated 3.969 billion yuan in direct revenue, a 22.5% rise year-over-year, while driving consumption worth 335.7 billion yuan—a 23.03% increase. The Chengdu International Household Products Fair intends to tap into the city's consumer mindset and capture the December market with an engaging exhibition format.
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