In recent days, the Swedish furniture giant Ikea announced that it will soon by using a connection tenon structure, saving installation time is about 60% -80% furniture.
In fact, as early as about 7000 years ago, the Chinese in the Neolithic era have begun to use tenon-mortise technology to build houses. In the making of new Chinese-style furniture in Jiangnan Bieyuan during the Ming and Qing Dynasties, Chinese craftsmen even developed the tenon and mortise process to a very high level.
In the mahogany furniture pavilion on the 4th floor of Mingfu Expo Garden, there are nearly 40,000 square meters of mahogany furniture clusters formed by dozens of mahogany furniture brands. Here, people can not only feel the beauty of the tenon and mortise, but also appreciate the development of domestic mahogany furniture at a glance. Among them, the new Chinese mahogany furniture is a bright color.
ã€Excellent mahogany furniture gathers in the Expo Park】
To appreciate mahogany furniture at the World Expo Garden of Famous Home Furnishings has long been more than the consensus of the domestic mahogany circle. More and more ordinary consumers also regard the famous home Expo Park as the first place to buy mahogany furniture products.
Walking in the mahogany furniture pavilion on the 4th floor of Mingfu Expo Park, consumers can browse from the classic Ming and Qing style mahogany furniture, to the cross-border mahogany European furniture and the rapidly rising new Chinese mahogany furniture ...
At present, Mingjia Home Expo Garden Mahogany Furniture Pavilion gathers dozens of high-end mahogany furniture brands such as Mingtang, Guoshou, Xianglijiajia, Zhongnianhong, Yanju, Huanyu Yipin, Ming and Qing Yuan, Jiangnan Bieyuan, and Shenfa. These mahogany furniture brands not only inherit the craftsmanship of craftsmanship, but also constantly innovate to create Chinese furniture products that are more in line with the new generation.
In the mahogany furniture pavilion of the World Expo Garden, new Chinese-style mahogany furniture has received considerable attention. Whether it is Jiangnan Bieyuan, a subsidiary of Guangdong Zhenpinhui Home Furnishing Co., Ltd., or Yidongfang, which combines Chinese classical furniture with modern furniture, has achieved rapid growth in recent years.
The convergence of mahogany furniture in the Famous Home Expo Park in Hall 9 is not without reason. As an important part of the exhibition with artists Trade and Exhibition Complex, the name Home Expo Hall 9 during the International Furniture Fair is the theme of the exhibition hall, usually the high-end brand of home products trading platform. The mahogany furniture pavilion on the 4th floor will be exhibited as part of the Chinese furniture culture exhibition in the two international famous furniture exhibitions each spring and autumn. In the past two years, many mahogany furniture brands have finally decided to establish long-term exhibition halls at the Mingfu Expo Park based on their experience in exhibiting and operating . In the end, dozens of mahogany furniture brands with a scale of nearly 40,000 square meters were gathered together.
[New Chinese rosewood growth rate is amazing]
According to the person in charge of the famous Home Expo Garden, in recent years, not only middle-aged and elderly people who like classical culture have a soft spot for mahogany furniture, but many young people are also fans of mahogany furniture.
Leaving aside mahogany's precious materials and excellent workmanship, what is the core consumer demand for mahogany furniture?
"Comfortable and easy to use." Zhang Hai, director of the direct business department of Jiangnan Bieyuan, believes that the new Chinese mahogany furniture is more suitable for the needs of modern Chinese people than traditional mahogany furniture. Therefore, Zhang Hai believes that the future furniture market will be the new Chinese market. In the mid-to-high-end market, new Chinese furniture will even surpass the currently popular European and American furniture in the future.
Zhang Hongguo, president of Dongfang Furniture, also said that the new Chinese style has developed from a small category of Chinese furniture to a general trend in recent years. Yi Dongfang insisted on the positioning of the new Chinese-style mahogany and maintained double-digit growth during the downturn of the industry . The new Chinese-style mahogany furniture can bring together the high-end consumers' love of Chinese culture and the demand for furniture functionality. In the future, new Chinese furniture will be more and more personalized.
Zhang Hai admitted that the design of Jiangnan Bieyuan aimed at consumers between 30 and 50 years old, using hedgehog rosewood as the material. While taking into account the craftsmanship and quality of traditional mahogany furniture, it also added fashion elements and young people. Life needs have put a lot of effort into comfort, and a lot of modern furniture elements such as soft bags have been used.
Many consumers also said that after looking at the furniture at the Redwood Furniture Pavilion at the Famous Home Expo Garden, they subverted their previous impressions of the mahogany furniture.
Admittedly, many consumers' awareness of mahogany furniture still stays in the "Ming and Qing Dynasties", believing that it is either middle-aged or elderly people or investors who buy mahogany furniture. But in fact, young people who have been exposed to new Chinese-style mahogany furniture are often surprised to find that mahogany furniture can also be very fashionable and comfortable.
〠Chinese culture is accelerating integration with fashion 】
A person in charge of a mahogany furniture company once said that for some consumers, the value of some mahogany products is equivalent to the value of precious wood. This has made selling furniture into wood. This phenomenon is a spur to the mahogany furniture enterprise, that is, the products produced by the mahogany furniture enterprise must not only have the value of the material of the mahogany itself, but also need to have better use value and appreciation value at the process and design level.
The new Chinese style is providing an effective path for the rejuvenation of mahogany furniture.
So, if the ancient tenon-and-mortise process and the classic mahogany material are combined with fashion culture, what changes will it bring?
Zhang Hai said that Jiangnan Bieyuan has jumped out of the paradigm of mahogany furniture in the Ming and Qing Dynasties in product design, and has redesigned it in accordance with international fashion trends and consumer needs. The introduction of materials makes Jiangnan Bieyuan's products completely different from other mahogany furniture.
Zhang Hongguo believes that the rise of the new Chinese style is people's pursuit of furniture with cultural heritage. The mahogany furniture enterprise is responsible for inheriting the traditional Chinese furniture craftsmanship, especially the exquisite craftsmanship and excellent quality of inheriting the tenon and mortise structure. In his view, the rapid development of the new Chinese style is behind the improvement of China's national strength and the expression of Chinese cultural confidence.
The head of the new Chinese furniture brand in Jiangnan Bieyuan also said that the new Chinese mahogany furniture, based on the excellent materials and excellent craftsmanship of classic mahogany furniture, integrates international fashion culture and can well meet the needs of modern people's lives. Along with the development of China's furniture industry, the new Chinese-style mahogany furniture will be the most promising furniture category to go abroad in the form of brand output and win the international market.
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