Image source: Photographed network
The German auto industry giant Volkswagen's 300 euro strategy is becoming a major threat to Tesla.
On Wednesday, 8th, local time, Volkswagen released the first concept car of the long-distance electric car ID.3, introducing its pricing and production and sales plans. ID.3 is divided into three models, all accepting 125 kWh DC fast charge. The most affordable entry price starts at less than 30,000 euros (about 33,600 US dollars), with a capacity of 45 kWh of battery, and the subsequent flight is 330 kilometers.
The other two ID.3 are equipped with 58 kWh and 77 kWh batteries, respectively, with a charge of 429 km and 550 km. But the public did not disclose their selling prices.
Volkswagen said that ID.3 special launch version, the first batch ID.3 - ID.3 1st is accepted for the market in 29 countries in Europe, and plans to start mass production at the end of this year. The special launch version only sells 30,000 vehicles, next year It started to ship to Europe and plans to ship more than 100,000 vehicles per year on average.
Customers who book ID.3 1st need to deposit 1000 Euros first, and customers can charge up to 2000 kWh for free in the first year after purchase. Different from the basic entry, the special edition will be 420 km after a charge, and in Germany, its pre-tax price will be less than 40,000 euros.
ID.3 1st is available in four colors and three models. Each model has voice control and navigation system. ID.3 1st Plus has better lighting effects and two-color design. ID.3 1st Max is equipped with There are panoramic glass roofs and innovative technical features such as augmented reality head-mounted displays.
Jürgen Stackmann, director of sales and marketing for Volkswagen's passenger car, said in a promotional event in Berlin on Wednesday that Volkswagen will provide ID.3 batteries for up to eight years of shelf life. ID.3 will be equipped with advanced driver assistance technology, but does not specify pricing. .
Stackmann commented on ID.3: "This is a car for the future and against all our competitors."
“With ID.3, we will open the third major strategic focus of our brand history following Beetle and Golf.â€
Bloomberg reported that the minimum starting price of ID.3 is less than 30,000 euros, which is basically the same as the price of the diesel engine version of Volkswagen's best-selling brand Golf. On Wall Street, it was found that in the Volkswagen Base Camp Germany, Tesla's cheapest Model3 was priced at 53,800 euros and its cruising range was 537 kilometers.
According to data from the Japan Automobile Manufacturers Association (JATO), Tesla's Model S was the highest-selling high-end sedan in Europe last year. In February of this year, Model3 became Europe's best-selling pure electric vehicle in the first month of its landing in Europe, selling 3,630 units, far more than Renault's Zoe and Nissan's Leaf. The latter two monthly sales were 2,888 and 2,364 respectively.
Chart from JATO
Last year, Wall Street’s article mentioned that investment bank Bernstein analyst Toni Sacconaghi analyzed the status quo of electric vehicles. It is expected that dozens of electric vehicles will be launched in the next three years, which may pose a threat to electric vehicle pioneer Tesla. But the main rivals will not enter the market until at least 2020. At that time, the Model S limousine or the Model X luxury SUV may face competition from the Audi Etron Quattro and the Jaguar I-Pace.
However, after the public's efforts, Tesla's Model 3 has another enemy.
On Wednesday, German-listed Volkswagen Europe shares rose 0.29%, while the US pink market shares closed up 0.86%. Tesla closed down 0.9%.
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