Abstract [China Superhard Materials Network News] With the concept of "Internet +" deeply rooted in the hearts of the people, corporate microblogging, WeChat public account has long been essential. However, how to effectively increase the amount of forwarding is a business social media tracking service analysis tool BuzzSumo...
With the concept of "Internet +" deeply rooted in the hearts of the people, China's abrasives industry microblogging, WeChat public number has long been essential. However, after a lot of enterprise Weibo and WeChat public accounts have been built, they are all worried about the amount of forwarding that can't go up. China Superhard Materials Network directly supplies you with dry goods, and learns these 10 tricks, no longer need to worry. Recently, BuzzSumo, a social media tracking service analysis tool, analyzed more than 100 million articles on social media and came up with the following answers. NO1, long article
It is said that it is a fast-food reading and fragmented reading era. Is it easier to recruit people in short stories?
No, big data research doesn't support this idea, long articles are easier to share on social media than short articles. According to an analysis of articles published on 100 million social media, 10% (the first 10 million) get the most shared articles, the vast majority of which are long articles. Users like to share and forward, or long articles with connotations.
NO2, insert picture
Insert at least one photo to increase the share forwarding rate. Insert at least one photo in the article, the average share forwarding rate is 64.9%, which is significantly higher than the average share forwarding rate of 28%.
Articles can mobilize user emotions. After analyzing 10,000 articles that share the most forwarded and forwarded articles, they found that the types of emotional changes that users can cause are: awe (25%), big laugh (17%), entertainment (15%), happy (14%). In short, interesting, predictable, no one wants to share things that are uninteresting.
NO4, checklist and chart
Articles of the list and chart type are easily forwarded. Like Xiaobian, this is a list-style, which can give users the most simple and clear dry goods, easy to read. Graphical articles also have the advantage of being easy to read and understand. In short, remember one thing: long articles are very good, but you have to attract readers to read through lists, charts, etc., from the beginning to the end, all black pressed text scares people away.
NO5, list article with "10"
"10" is the magic number of a list-based article. Big data research also shows that in the in-list article, articles with the words “10†and “10†are easy to share, and the average number of shares is 10,621, which is the second highest number. The average share forwarding amount is four times higher.
If you are planning to write a list of N tips for WeChat articles, X methods for increasing the amount of forwarding, etc., remember to use the magic number "10".
NO6, signature accumulation of character
Users are more likely to share articles that seem to be trusted by authors. Articles on social media, authors signed and not signed, identity announcements are not announced, will affect the sharing and forwarding of articles. Users are more likely to share articles that seem to be trusted by authors, so it is best to send a name to the article.
NO7, let the big V help forward
There are a lot of V fans, and sharing their articles will bring about an exponential increase in reading. The following table shows that there are 1 to 5 influential people who share the average amount of sharing after forwarding the article. It can be seen that “influential people†promote sharing and forwarding is still of great value.
How can these "influential people" share and forward your articles, one way is to get ahead of time and get some contact with these influential people in advance. For example, if you want to write an article about media development, you can search the big Vs that have published and forwarded such topic articles online, and then contact them and say, "There is a small question I would like to ask you, what you said. Will be used in my article"
People like to share what they are involved in, interviewing the big V, and the possibility of being forwarded by the big V is very great.
Old articles can be re-promoted. Big data research shows that after three days of social media publication, the share forwarding rate will drop by 96% on average over the next four days. After a week, the share forwarding volume in the second and third weeks will be at least 86% lower than the first week. Under the premise of not affecting the user experience, combined with new hot events, re-promoting old articles is very useful and necessary. This is also why some WeChat public accounts will launch catalogues, related readings, etc.
NO9, see you on Tuesday
Tuesday is the best day to share and forward, and Xiaobian wants to know why, but big data only provides relevance and is not responsible for explaining causality.
Although the amount of sharing and forwarding of the day of the week is different on different social media, on the whole, Tuesday is the best day. If you have a good article to post, try choosing to post it on Tuesday.
Why did you say 9 in the front and 10 in the 10th? Please refer to Article 5 for answers.
10 rules that make your article go crazy on social media.
1 Let the article arouse the user's awe, laughter or entertainment.
2 to meet the user's self-indulgence (such as small test)
3 Try to write long and competitive articles with a minimum of 2,000 words to 3,000 words in Chinese. This is a blue sea that has not been fully exploited.
4 Add expressions such as lists and charts to the article.
5 articles remember to sign, add authorship and other background information, so that the article looks trustworthy.
6 Note that typesetting is not necessarily stunning, but it must be read (no typo, reading, not reading).
7 As much as possible using some of the features provided by social media, such as the once popular Weibo Jiugongge, visualization is very important.
8 Before you write an article, research and consider “influential people†and let them become participants in the article.
9 When your article has been published for a while, remember to promote it again.
10 "10" is a mysterious lucky number, and Tuesday is a mysterious good day. If there is no other way, then you can be superstitious, try these lucky numbers and lucky days.
In fact, the "explosive" articles that can be shared and exchanged by madness must have good content. After all, the content is king.
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