The output of wood coatings in South China is mainly concentrated in the Pearl River Delta region of Guangdong, and the output of wood coatings in North China is mainly concentrated in the Bohai Rim regions such as Beijing, Tianjin, Shandong and Liaoning.
For now, local private coating companies are the absolute main force in the field of wood coatings. Although foreign capitals such as Aksu have always been interested in sharing a slice of wood coatings, they have not yet achieved a major breakthrough. The following is the author will comment on some of the domestic private enterprises on their own understanding, hoping to allow readers to have a simple understanding of furniture paint companies in the paint industry. Of course, because the author does not have a very deep understanding of this industry, maybe some descriptions will be poor. Here, I would like to ask you readers to forgive me, and please come forward and discuss together.
1. Dabao paint:
High-end furniture lacquer brand, one of the undisputed leading enterprises in the furniture lacquer industry, has absolute advantages in exporting furniture companies, especially Taiwan-funded furniture companies, and products and brands have a strong influence. Mainly high-end customers, American coating and high-end products have greater advantages, featuring scratch-resistant products, such as 63Y, 62N, 312 bottom, etc. There are factories in Japan, Taiwan and Shanghai, and the national sales are nearly 1.2 billion;
2. China Resources Paint:
Before the acquisition, China's first national brand successfully achieved a leading position in the national paint industry through the marketing of decoration paints, especially in the field of home improvement wood paints. In the field of furniture paints, China Resources has had a long-term influence. The focus of China Resources brand marketing is to highlight brand status and health values ​​through cooperation with Disney. Its customers basically make suites, and dominate in matte. Zhejiang, Liaoning, Guangdong and Hubei have done a good job. Shanghai mainly sells directly through distributors; features: paint, good service; (Chinese famous brand, well-known trademark, national high-tech Technology companies and other formal reputation grand slams)
3. Gabriel paint:
In recent years, the rapid development of local paint companies has benefited from the unique corporate culture and employment concept. The rapid rise of Jia Baoli has a tendency to compete with China Resources. At present, it is keeping pace with China Resources paint in the decoration paint market. Furniture paint is also the same Its strengths, according to insiders, in addition to the traditional home paint, Carboli saw Huilong's success in the subdivision of wooden door paint, and entered the subdivision of wood paint to become the leader of wooden door paint! The cooperation is mainly based on suites and direct sales. (Chinese famous brands, well-known trademarks, national high-tech enterprises and other formal reputation grand slams)
4. Zhanchenda Paint
Furniture paint occupies the absolute dominance of its enterprises. Zhanchen focuses on making furniture paint and wooden door paint. Zhanchen's current marketing model focuses on direct selling (Zhanchen's direct sales are nationwide and there are no geographical restrictions). His mechanism is the most challenging and flexible, but furniture paint dealers are less competitive. In the past 3 years, with the joining of President Guo, the classic paint decoration paint re-launched, channel construction has become the biggest magic weapon for the success of the new classic. It is worth noting that in this year's Zhanchen Group's internal position, Guo Wei's position from the original classic marketing general manager to the Zhanchen Group's marketing center general manager, this may be Zhanchen also want to The field replicates its successful experience in channel construction in the field of home improvement paint, so it seems that the distributor channel of Zhanchen will also be greatly improved in the next few years. At present, there are production bases in Shenzhen, Beijing, Shanghai, Sichuan and other regions. Direct selling is their sharpest weapon. (National High-Tech Enterprise)
5. Bardez paint
Currently one of the few multi-brand strategy implementers, Bardez spent a lot of money last year to hire three first-tier stars, showing a strong desire for expansion, especially in the third-tier and rural markets. Good benefits came, and the rare and generous Fang always felt that the money was worth it. In the past two years, Bardez also hopes to develop in the direction of furniture lacquer, but relative to home improvement paints, furniture lacquer products and services are Bardez's weaknesses. However, in June of this year, President Fang expressed his hope to enter the field of water-based wood paint without any investment at the summit forum of the "Top Ten Chinese Paint Brands" hosted by the paint network, and hit "the most insane in the industry" "Water-based wood paint talents" shows Bardez's ambition in the field of furniture paint! At present, there are production bases in Kaiping, Zhongshan, Jiangxi and Beijing.
6, gentleman orchid paint
Authentic furniture lacquer brand, low-key and pragmatic, with good product competitiveness. The industry's word-of-mouth evaluation is very good, and there are often innovations in marketing ideas. At this stage, it is still a leading enterprise in the field of furniture paints using event marketing. The company's mind and temperament influenced this company. The PU bottom dries quickly and the sandability is good. The top coat is general (677 sides, 223 bottom, etc.), all are distributors, and there are no direct sales. At present, there are production bases in Guangdong, Chengdu, Shanghai, Beijing and other places.
7. Changrunfa
Similarly, authentic furniture lacquer brands, whose furniture lacquer products are low-cost but not low-end, have strong competitiveness. The current enterprise planning is the integration of furniture lacquer coating construction, and plans to set up furniture lacquer coating factories in various places , To help furniture factories to solve the existing "quality instability", "quality does not go up", "low production efficiency", "high cost" and other major issues, is now Huizhou, Beijing, Shanghai, Chengdu and other places have The production base is one of the enterprises that provides customers with a comprehensive solution for furniture painting.
8. Huilong Coating
The leader of wooden door paint in the subdivision of furniture paint has been focusing on the field of wooden door paint. It is recognized as the "first brand of wooden door paint" in the industry. Its director Chen is practical and innovative, leading many business owners in business philosophy. In the field of wooden doors, the brand influence is unmatched by even large enterprises such as Jiabaoli, Dabao, and China Resources. It is the most typical representative of a typical "small and strong" enterprise, and its development prospects are very promising.
9. US Tushi
Through the endorsements of famous celebrities such as Jiang Wenli and Li Bingbing, the decoration paint market is gaining momentum, but the furniture paint market is not moving much compared to the home decoration paint. In 2009, Meitus held dozens of wood lacquer market promotion conferences in markets all over the country. Perhaps this market is also a fancy. After the promotion conference, its wood lacquer market sales are good, and it also has a relatively Strong competitiveness.
For now, local private coating companies are the absolute main force in the field of wood coatings. Although foreign capitals such as Aksu have always been interested in sharing a slice of wood coatings, they have not yet achieved a major breakthrough. The following is the author will comment on some of the domestic private enterprises on their own understanding, hoping to allow readers to have a simple understanding of furniture paint companies in the paint industry. Of course, because the author does not have a very deep understanding of this industry, maybe some descriptions will be poor. Here, I would like to ask you readers to forgive me, and please come forward and discuss together.
1. Dabao paint:
High-end furniture lacquer brand, one of the undisputed leading enterprises in the furniture lacquer industry, has absolute advantages in exporting furniture companies, especially Taiwan-funded furniture companies, and products and brands have a strong influence. Mainly high-end customers, American coating and high-end products have greater advantages, featuring scratch-resistant products, such as 63Y, 62N, 312 bottom, etc. There are factories in Japan, Taiwan and Shanghai, and the national sales are nearly 1.2 billion;
2. China Resources Paint:
Before the acquisition, China's first national brand successfully achieved a leading position in the national paint industry through the marketing of decoration paints, especially in the field of home improvement wood paints. In the field of furniture paints, China Resources has had a long-term influence. The focus of China Resources brand marketing is to highlight brand status and health values ​​through cooperation with Disney. Its customers basically make suites, and dominate in matte. Zhejiang, Liaoning, Guangdong and Hubei have done a good job. Shanghai mainly sells directly through distributors; features: paint, good service; (Chinese famous brand, well-known trademark, national high-tech Technology companies and other formal reputation grand slams)
3. Gabriel paint:
In recent years, the rapid development of local paint companies has benefited from the unique corporate culture and employment concept. The rapid rise of Jia Baoli has a tendency to compete with China Resources. At present, it is keeping pace with China Resources paint in the decoration paint market. Furniture paint is also the same Its strengths, according to insiders, in addition to the traditional home paint, Carboli saw Huilong's success in the subdivision of wooden door paint, and entered the subdivision of wood paint to become the leader of wooden door paint! The cooperation is mainly based on suites and direct sales. (Chinese famous brands, well-known trademarks, national high-tech enterprises and other formal reputation grand slams)
4. Zhanchenda Paint
Furniture paint occupies the absolute dominance of its enterprises. Zhanchen focuses on making furniture paint and wooden door paint. Zhanchen's current marketing model focuses on direct selling (Zhanchen's direct sales are nationwide and there are no geographical restrictions). His mechanism is the most challenging and flexible, but furniture paint dealers are less competitive. In the past 3 years, with the joining of President Guo, the classic paint decoration paint re-launched, channel construction has become the biggest magic weapon for the success of the new classic. It is worth noting that in this year's Zhanchen Group's internal position, Guo Wei's position from the original classic marketing general manager to the Zhanchen Group's marketing center general manager, this may be Zhanchen also want to The field replicates its successful experience in channel construction in the field of home improvement paint, so it seems that the distributor channel of Zhanchen will also be greatly improved in the next few years. At present, there are production bases in Shenzhen, Beijing, Shanghai, Sichuan and other regions. Direct selling is their sharpest weapon. (National High-Tech Enterprise)
5. Bardez paint
Currently one of the few multi-brand strategy implementers, Bardez spent a lot of money last year to hire three first-tier stars, showing a strong desire for expansion, especially in the third-tier and rural markets. Good benefits came, and the rare and generous Fang always felt that the money was worth it. In the past two years, Bardez also hopes to develop in the direction of furniture lacquer, but relative to home improvement paints, furniture lacquer products and services are Bardez's weaknesses. However, in June of this year, President Fang expressed his hope to enter the field of water-based wood paint without any investment at the summit forum of the "Top Ten Chinese Paint Brands" hosted by the paint network, and hit "the most insane in the industry" "Water-based wood paint talents" shows Bardez's ambition in the field of furniture paint! At present, there are production bases in Kaiping, Zhongshan, Jiangxi and Beijing.
6, gentleman orchid paint
Authentic furniture lacquer brand, low-key and pragmatic, with good product competitiveness. The industry's word-of-mouth evaluation is very good, and there are often innovations in marketing ideas. At this stage, it is still a leading enterprise in the field of furniture paints using event marketing. The company's mind and temperament influenced this company. The PU bottom dries quickly and the sandability is good. The top coat is general (677 sides, 223 bottom, etc.), all are distributors, and there are no direct sales. At present, there are production bases in Guangdong, Chengdu, Shanghai, Beijing and other places.
7. Changrunfa
Similarly, authentic furniture lacquer brands, whose furniture lacquer products are low-cost but not low-end, have strong competitiveness. The current enterprise planning is the integration of furniture lacquer coating construction, and plans to set up furniture lacquer coating factories in various places , To help furniture factories to solve the existing "quality instability", "quality does not go up", "low production efficiency", "high cost" and other major issues, is now Huizhou, Beijing, Shanghai, Chengdu and other places have The production base is one of the enterprises that provides customers with a comprehensive solution for furniture painting.
8. Huilong Coating
The leader of wooden door paint in the subdivision of furniture paint has been focusing on the field of wooden door paint. It is recognized as the "first brand of wooden door paint" in the industry. Its director Chen is practical and innovative, leading many business owners in business philosophy. In the field of wooden doors, the brand influence is unmatched by even large enterprises such as Jiabaoli, Dabao, and China Resources. It is the most typical representative of a typical "small and strong" enterprise, and its development prospects are very promising.
9. US Tushi
Through the endorsements of famous celebrities such as Jiang Wenli and Li Bingbing, the decoration paint market is gaining momentum, but the furniture paint market is not moving much compared to the home decoration paint. In 2009, Meitus held dozens of wood lacquer market promotion conferences in markets all over the country. Perhaps this market is also a fancy. After the promotion conference, its wood lacquer market sales are good, and it also has a relatively Strong competitiveness.
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