Soon the sales peaked at the end of the year, and the "price war" has become one of the common methods used by many companies to boost sales. For the overall wardrobe enterprise, there are still many problems facing today. The development is not perfect. Although the price war can achieve short-term effects, it is not a good solution to the long-term development of the enterprise.
The overall wardrobe is not full as an emerging industry
The overall wardrobe has quickly gained the favor of consumers pursuing a high-grade life due to its advantages such as personalization and good storage function, maximum use of room space, optimization, and reasonable configuration of the room.
Although the prospect of the overall wardrobe is very good, it has only been about ten years since entering the Chinese family. It has not been a long time for an industry to form in China. As an emerging industry, 70% of the overall wardrobe is small workshop-style enterprises, and the market competitiveness is weak. The homogenization phenomenon is serious.
In addition, the overall wardrobe industry has not yet formed a unified industry standard. Whether it is a so-called domestic first-line brand or other small brands, it is extremely lacking in industry standards and is in the process of exploration. To form a certain industry standard for the whole wardrobe industry, it takes time and experience to accumulate.
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