Europa Cabinet: The development of cabinet hardware industry will develop in six directions

Europa Cabinet: The development of cabinet hardware industry will develop in six directions "The internationalization of domestic competition, the internalization of international competition" will be a unique place for the progress of China's hardware industry in the next few years, and will present six major development directions.

First, the capital operation in the industry will tend to be active and the cooperation between companies will be enhanced.

In the competitive environment around the world, in order to obtain a helpful competitive position and growth competitiveness, industrial capital is another topic of the industry's operation. In 2004, Supor and Vantage were listed on the market. Hongbao was also actively trying its best for the listing, and Wanhe’s capital market operation would not stop due to the failure of the restructuring with Yuemei. From a capital perspective, the main uniqueness of the current situation is that the expansion of capital is intensifying. From the standpoint of competition, the cooperation of resource sharing between companies is increasing.

Second, the two poles of the company will further intensify.

The next few years will be the high-speed vibration period of the hardware industry. The immediate consequence of this high-speed vibration is the expansion of the two poles derived from the hardware cabinet brand camp. It is expected that the hardware companies that can really survive in the market from now on will not be much more. However, this high-speed vibration in the hardware industry will bring great opportunities. The final result of vibration will make the market operation more rational.

Third, China's position as the core of hardware production in the world will be further stabilized.

With the accelerating process of China's integration into the global economic environment and the rapid rise of economic real power, China has become the most dynamic economic region in the world. China's economic equipment is relatively complete, its industrial progress is relatively mature, and its productivity is low. The results have provided the core comparative advantages of hardware production throughout the world.

The enhancement of the core status was first expressed in various aspects of hardware product export in recent years: the increase in the export rate of major hardware products was higher than the rate of increase in output, higher than the rate of increase in sales in the domestic market, and all aspects of major hardware and electrical products blooming. In addition, the traditional export products of electric tools, hand tools, and construction hardware products have grown by a large margin, and the export growth rate of kitchen electric products and sanitary ware products that once had a half share of exports was also very superficial. The great market and core position of Gravity will further attract the transfer of hardware manufacturing companies to China.

The fourth is that there will be profound changes in the marketing channels, and the competition among channels will be strained day by day.

Because the oversupply of domestic hardware cabinet products has increased pressure on quality, sales channels have become one of the key competition factors, and all parties have been seizing the channel one day to become tense. On the one hand, kitchen appliance manufacturers have strengthened the control of retail terminals, and strive to reduce the sales cycle, save on marketing expenses, and make the marketing channels more professional. The company's marketing standards can be adapted to different markets at the same time. The direction of progress. On the other hand, the development direction of the sales industry has led to the continuous rise of the status of large-scale home appliance chain stores, strengthened experience in industry control, and participated in the launch of price competition that was once dominated by producers. Large-scale retailers rely on their broad market coverage, acquisition scale and cost advantages, and experience in the production company's control over product pricing, payment, etc. will be strengthened day by day.

At the same time, the requirements of the international market for China's hardware products will also change from layer to layer. There will be higher requirements for the quality, packaging, and delivery timeline of Chinese products, even extending to the production process and product development layer by layer. Product and environment do their best to take care of, energy and material resources, and human social and cultural environment.

Fifth, market competition will shift from price-based to high-grade, high-tech products.

With the deepening of competition, the profit space in all stages of the hardware industry chain is being compressed, and the space for declining prices is deteriorating day by day. More and more companies are convinced that the price competition is not the only way to set up the competitiveness of the center. It is not the direction of great progress. Therefore, every effort is made to try to find a new path for progress.

Many hardware companies have increased their investment in technology, researched and developed new products with high technology content, differentiated product differentiation as a permanent measure of company's progress, solicited new market demand, and started new economic improvement points (entering small households Appliances and other similar industries) to achieve the company's continuous success.

Sixth, the integration of foreign companies will be further accelerated.

In order to increase its own real strength and to expand its international market faster, domestic hardware companies will accelerate the integration of overseas companies with various kinds of hand-eyes to increase their product quantity and increase their competitiveness. While continuing to expand the traditional social markets such as the United States and Toyo, it will also bloom in various areas such as South East Asia, the Middle East, Russia, Europa, and Africa.

Overall, China's hardware industry will continue to extend the situation of structural debugging, but with special circumstances continue to reveal some bright spots. The situation of the two companies derived from hardware companies will intensify, and some uncomfortable companies that compete in the market will continue to withdraw from the market through different channels, and the hardware giant will gradually emerge.

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