Innovation Leads the Industry to Discuss New Economic Normality

Thirty years of change, tribute to thirty years, dream of the next stop. At the recent 2014 China Enterprise Competitiveness Annual Conference, the participating experts, scholars, and entrepreneurs revolved around the recently convened Central Economic Work Conference to discuss the new normal, new driving force, and new opportunities in China's economic development and outline the new Chinese dreams. Journey.
Li Yang, deputy dean of the Chinese Academy of Social Sciences, believes that in the new normal state, under the circumstances that the power of the labor force and investment factors have weakened, our country must take the road to innovation. Long Yongtu, former chief negotiator for China's accession to the WTO and former secretary-general of the Boao Forum for Asia, believes that it is necessary to pay more attention to the role of imports and foreign investment, and to cultivate the world's most competitive Chinese multinational companies through overseas investment.
Drive innovation
At the previous Central Economic Work Conference, the new normal was identified as the basic state of China’s economic development for the present and the next period of time, and it was proposed to recognize the new normal, adapt to the new normal, and lead the new normal. In other words, the next 5 to 10 years, or even a longer period of time, China's economy will be in this new normal.
Li Yang believes that to understand the new normal, we must face up to the "old normal." In the past, China’s economic growth mainly relied on the factors of labor, capital and technological progress. Nowadays, from the perspective of labor force factors, China's manufacturing industry is saturated, and the population and resources must be transformed into service industries. A study conducted by the Academy of Social Sciences last year showed that labor productivity in China's service industry is far lower than China's.
From the perspective of investment factors, over the past few decades, China’s economic growth has been formed under continuous high-intensity investment, and this driving force is also constantly weakening. In 2012, China's investment growth rate fell below 20% for the first time. In 2013, it continued to fall below 18%. In 2014, it will fall below 16%. In the future, investment growth may gradually drop to around 10% or even single digits.
"Therefore, the so-called leading the new normal, from the perspective of factor allocation, is first of all driven by innovation and led by innovation." Li Yang said.
For Li Yang, innovation is not easy, and it is driven by innovation. It is not only necessary to re-examine our country's innovation system and promote economic restructuring; it is also necessary to solve the problem of investment transformation so that it can continue to play a key role in promoting economic growth.
In addition to driving innovations and leading the new normal, we must also turn our economic activities to protect the environment and create a green environment.
"When we see that the haze has made us unable to survive, when we see a series of problems such as heavy metals in food and water pollution, we must think about it. If we create such a high GDP, it is to create an environment that cannot survive. , what is this GDP we want it to do?” Li Yang bluntly, for this reason, we must first implement scientific and technological innovation, but we can't passively and simply innovate, we must use environmental protection technology to lead the new normal, so that all investment, production, and life turn protection. Environment, creating a civilized and friendly environment.
Leading the new normal, we must also develop new service industries and new manufacturing industries. "China's manufacturing industry is already saturated, and China's traditional industrialization process has basically been completed. Now the world's trend is re-industrialization." Li Yang said that China's economy must develop toward service, it is not simply to develop the service industry, but to let The entire economy is service-oriented, and the real service industry is based on the division of labor from the manufacturing industry. This is efficient.
According to Jin Hao, a member of the Academic Committee of the Chinese Academy of Social Sciences, China will become rich and strong in the next 30 years and will settle more on a strong word.
"The Chinese are not afraid of competition. In the past, we thought that Chinese people could not compete and they were very timid when they joined the WTO. However, the practice has proved that the Chinese can compete." Jin Hao frankly stated that the first 30 years after the reform and opening up were full of competition and the future In the 30 years, China will move toward a new normal of more fair competition. Under this new normal, China will be truly driven by innovation and China will be stronger.
Pay more attention to import and foreign investment
According to the spirit of the Central Economic Work Conference, we must balance the balance between domestic demand and foreign demand, and balance the balance between foreign investment and foreign investment. In this regard, Long Yongtu also elaborated on his own views.
Long Yongtu believes that China’s export competitive advantage still exists. China's industries and manufacturing industries have made tremendous progress in China’s exports over the past 30 years. Under current circumstances, China still needs to continue exporting. Only through exports can China’s products always maintain its international competitiveness. "If we do not export, Chinese companies will not know what is the world's best quality standard, what is the most advanced environmental protection standard, and what is the most reliable safety standard."
While expanding exports, we must also increase imports. "Who is the world's largest importer and who will have the final say in the global trading system? This is why the United States has been monopolizing the voice of the international trading system for decades." Long Yongtu said that in order to transform China from a trading power To be a trading power, we must first become the world's largest importer. China's manufacturing industry can only create first-rate manufacturing in China by introducing the world's best technologies, components, raw materials, talents and patent brands. In this sense, the competitiveness of enterprises depends to a large extent on China's ability to integrate global resources.
Whether China still needs to continue to introduce foreign capital, Long Yongtu's answer is yes. "Now the competitiveness is not the competition between enterprises and enterprises, but the competition between the industrial chain and the industrial chain. If it has not become an integral part of the global industrial chain network, Chinese enterprises will be like an isolated island and cannot be healthy. Global competition continues to advance, so the introduction of foreign capital is still important to us."
He also believes that while attracting foreign investment, it must continue to expand its foreign investment. The trend of large-scale internationalization of Chinese technology companies has begun. This is irresistible. The number of overseas investments in 2014 exceeded the number of foreign investment for the first time, which is a historic change.
"It is necessary to cultivate China's multinational corporations through overseas investment and cultivate China's most competitive global multinational corporations." Long Yongtu said that many Chinese enterprises are listed in the Fortune 500, but it is very embarrassing that the top 500 global companies are overseas. Operating income accounts for more than 60% of total revenue, compared with 13% for Chinese companies.
Long Yongtu believes that the most important carrier of globalization is transnational corporations. To actively participate in globalization, we must strengthen overseas investment. How many transnational corporations a country owns and how strong transnational corporations it has are the decisive factors for how much this country can achieve in the process of globalization.
Enterprises must integrate into the new normal state <br> Under the new normal, Chinese companies are also in a period of major transformation, in the transition from the "old normal" to the new normal. During this period, some industries, enterprises and entrepreneurs will gradually Return to normal, and some new businesses and entrepreneurs will lead development. How to actively integrate into the new normal has also triggered a hot debate in the business community.
To integrate into the new normal, we must first clarify the industrial structure under the new normal. Wei Jie, director of the China Economic Research Center at Tsinghua University, said that according to demand indicators and technical indicators, strategic emerging industries, service industries, and modern manufacturing will replace the original industry as the dominant industry for economic growth.
Among them, strategic emerging industries include new energy, new materials, biological engineering, new generation of new technologies, energy conservation and environmental protection, new energy vehicles, industrial robots, and advanced manufacturing.
The service industry will also be an important supporting industry. It will include consumer goods, business services and production services. It is worth mentioning that the production service industry is an important part of the service industry, and future apparel design, industrial product design, and architectural product design will generate huge demand.
Under the state of overcapacity in the traditional manufacturing industry, modern manufacturing will undoubtedly become a new engine for future economic development, such as aircraft manufacturing, high-speed rail equipment manufacturing, modern shipbuilding, nuclear power, and UHV power transmission and transformation stations.
According to Li Zuojun, deputy director of the Institute of Resources and Environmental Policy of the Development Research Center of the State Council, in the process of transitioning to the new normal, domestic companies should actively respond to these problems, and they must look for new positions and develop new products and services. It is necessary to cultivate some new elements and open up new markets.
As a representative of the fashion industry, Miao Hongbing, chairman of the White-collar Fashion Co., Ltd. bluntly stated that the fashion industry is an industry that will never be outdated. However, the development of the industry in the past two years has also been greatly affected. The concrete manifestation is that people’s desire for consumption is obviously insufficient. , the market downturn, etc., the industry has experienced an unprecedented downturn, which is the test we are experiencing. "In the new normal, innovation has become a synonym for the fashion industry, and innovation is to make the classic a funeral product," said Miao Hongbing.
In the eyes of Lenovo's senior vice president Chen Shaopeng, it is now a brand new era. In an era of unlimited opportunities and unabated development, companies must actively embrace the Internet.
"With the opportunity for a new round of China's reform and opening up, Lenovo has invested in South America and signed a foreign trade agreement with Chile and Mexico to greatly enjoy the benefits brought about by the reduction in tariffs." Chen Shaopeng said, but in such an era of subversion Enterprises must actively embrace the Internet. If they do not reposition themselves, rethink and embrace the Internet, they may not be able to grasp any opportunities.
He suggested that we must first change our mentality, while at the same time we must achieve an extremely flat organizational structure, and use innovative thinking and Internet thinking to develop, rather than continue to use outdated large unified management companies.

● The General Administration of Customs released statistical data a few days ago. In 2014, China’s total value of imports and exports was 26.43 trillion yuan, an increase of 2.3% over 2013. Among them, exports were 14.39 trillion yuan, an increase of 4.9%; imports were 12.04 trillion yuan, a decrease of 0.6%; trade surplus was 2.35 trillion yuan, an increase of 45.9%. According to briefings, in 2014, the growth rate of China's foreign trade imports and exports was stable, and the general trade grew steadily. The bilateral trade between the EU and the United States increased steadily. The trade between Japan and Hong Kong decreased. The imports and exports of state-owned enterprises declined slightly. Traditional labor-intensive The export of products steadily increased, the import of consumer goods accelerated, and the foreign trade export leader index continued to decline. The picture shows the bulk cargo of the workers loading the ships at the port of Lianyungang, Jiangsu.

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