The future shower is also zero lead

The 18th China (Shanghai) International Kitchen and Bathroom Facilities Exhibition 2013 will be held from May 28 to May 31, 2013 at Shanghai New International Expo Center. Pacific Home Appliances took the initiative to penetrate the front line to see how various home companies shine swords, view various famous products, and listen to industry leaders to analyze the development of kitchen and toilet industry.

Interview guests: Kohler Asia Pacific President Yan Jiaming [Pacific Home Network]: Hello! This year, Kohler's pavilion is very special. Can you tell us about the design concept of the pavilion?

[Feng Jiaming]: The design of this exhibition hall is mainly a joint exhibition of the three brands of our Kohler brand. It can be said that this is the first time. This design fully integrates the products of all three categories of our Kohler brands and highlights each brand's professionalism and unique positioning in different fields.

Like Jade, it is a brand based on kitchens, sinks and stainless steels. This year it introduced stainless steel sinks, stainless steel faucets, and food waste disposers and water purifiers in the kitchen. It also includes some bathroom parts like showers. sprinkle. The second part is our Kall's one of Thailand's comprehensive sanitary brand - Carrie Sanitary, covering more categories, there are ceramics also have baths, shower rooms, bathroom cabinets and so on. Another is the new Korean brand Novita, which is newly added to our Kohler brand. It is a professional factory specializing in the production of smart covers. It has a very high status in South Korea and ranks first in retail sales. It can be seen that these three brands have done very well in each category and every market, representing Kohler’s very competitive second-tier brands.

[Pacific Home Network]: Kohler chose these three brands because of their advantages, right?

Yan Jiaming: As a 140-year-old multinational company, Kohler is very concerned about global kitchen and bathroom products. Kohler has continued to make acquisitions and cooperation to enrich the strength of the entire group. It can be said that the mergers and acquisitions are brands that represent certain strengths.

[Pacific home network]: The main force of the current market decoration consumption is 80, Pacific home network for the decoration of the 80 after the users do kitchen and kitchen consumption survey, many 80 expressed their willingness to pass the "Ecommerce website" and "mobile applications "Buy kitchen and bath products. What are the actions of Zhuhai Kohler Kitchen & Bathroom in e-commerce and how do you view the online sales of sanitary products?

[Feng Jiaming]: The Internet is currently in a period of rapid development. The e-commerce channel is valued by every enterprise. The entire Kohler Group is no exception. Jiade is also very concerned about this channel, hoping to have a positive position, both online and offline. Consumers offer products that are very cost-effective. In the e-commerce business, we attach great importance to it, and we have actively promoted it. This includes us now having the Tmall flagship store, and some of our participating Taobao stores. Our products are also sold on JD.com.

[Pacific Home Network]: Many people are now "smell the lead", so the development of stainless steel bathroom products is particularly important. As one of the earliest professional manufacturers of stainless steel bathroom products, Kohler has invested heavily in technology research and development. At present, what progress has been made in the technology of stainless steel bathroom products?

Yan Jiaming: Food safety is a topic that the entire nation has attached great importance to in recent years. Jia De paid special attention to this market demand a few years ago. In the past two years, we have done a lot of work and R&D. The taps we have launched this year are all zero lead. Stainless steel material, even we will gradually introduce stainless steel in the bathroom shower.

At present, we must at least ensure that drinking, that food is a piece of safety, and then gradually promoted to the shower, that is, the skin, all to achieve zero contact.

It can be said that the national tap water standards do not meet the standards for direct drinking. Even boiled water cannot guarantee safety. What is the reason? The water from the waterworks may be safe, but after passing through our municipal pipelines, building pipes, pools above the floors, and taps in our homes, we have passed N pollution. This piece of work is an urgent task that our Chinese government has to solve. We, as raw manufacturers, are also actively promoting this market and developing these water purifiers so that the filtered water can fully meet drinking standards. People can drink very safely.

Once again, this time, Novita's smart cover can use water to wash important parts of our body. The water is filtered to filter impurities, and nanotechnology can be used to sterilize the water. It can be said to be drinking standards. The water comes to flush our body and eliminates the possibility of any bacterial infection.

[Pacific Home Network]: The new product is really very exciting, ah, how to position such a product price?

Yan Jiaming: As Kohler's brand, our positioning and Kohler are staggered. Kohler emphasizes the design of elegant living and is oriented towards high-end consumer groups. Our three brands are mainly targeted at high-end cities such as second-tier cities, and are suitable for more consumers who value quality of life but whose consumer level is not too high. Nowadays, with the continuous development of society, consumers continue to mature. They pay more attention to the quality requirements and functional requirements of products. Unlike the one thing that was seen ten years ago, it was bought back. Therefore, our product development is absolutely excellent, but the price is biased toward the working class.

[Pacific home network]: Pacific home network in the survey also found that after 80 shopping in the purchase of products pay more attention to the design, after-sales service, etc., in this regard, Jiade is how to do it?

【Feng Jiaming】: We pay great attention to quality. Before product research and development, we will introduce market demand in advance and formulate new product development plans for the next five years. After development, we will undergo market inspection to test the comfort and safety of actual use. And so on, it can finally be brought to the market and it is as perfect as possible.

After the launch of the market, we have nationwide after-sales telephones, which are maintained by consumers for 24 hours. Each point of sale in the country also has service outlets, so that after-sales service is fast and truly allows consumers to worry about after sales.

[Pacific Home Net]: The introduction of the “State Five” has been said to be a new opportunity. Some people say that it is a mixed blessing. What do you think?

[Feng Jiaming]: This is a general trend. As an enterprise, it is difficult to make some policies that affect the country. We can only say that we should cooperate. As to this policy will have much influence. It is difficult for us to predict. Do not say that we do these building materials manufacturers, even developers are also difficult to predict, especially after the "National Five" will not have more stringent measures, no one knows. However, the country’s pressure on real estate has no impact on building materials manufacturers. The answer is yes, but consumers have awareness and reputation for our products and brands, so in the past two years, our sales have increased. We can complete our annual plan.

[Pacific Home Network]: Well, thank you very much for accepting our Pacific Home Network interview.