China's photovoltaic industry is seriously oversupply

Abstract At the National Energy Work Conference concluded on the 14th, Wu Xinxiong, deputy director of the National Development and Reform Commission and director of the National Energy Administration, proposed to build an upgraded version of China's energy when deploying energy work in 2014. Wu Xinxiong proposed at the meeting, at 201...
At the National Energy Work Conference, which was closed on the 14th, Wu Xinxiong, deputy director of the National Development and Reform Commission and director of the National Energy Administration, proposed to build an “upgraded version of China's energy” when deploying energy work in 2014. Wu Xinxiong pointed out at the meeting that in 2014, China should vigorously develop clean energy, actively develop hydropower, develop wind power in an orderly manner, accelerate the development of solar power generation, actively promote the development and utilization of biomass energy and geothermal energy, develop nuclear power safely and efficiently, and start nuclear power at the right time. Project construction.

As an important part of clean energy, the development of the photovoltaic industry has been plagued by overcapacity problems. According to Deloitte's 2013 China Cleantech Industry Survey Report, the overcapacity of China's entire PV industry chain in 2013 is still very serious. The data shows that since the first half of 2013, the domestic PV industry has reached 40GW, and the actual shipments are only 11.5GW. This shows that the overall overcapacity problem of China's photovoltaic industry still exists.

But in fact, excess capacity is relatively existing, mainly because the market demand of China's photovoltaic industry does not match the speed of industrial development. With the increasing market demand, as well as technological progress and cost reduction, China's photovoltaic industry has great potential for future development. In order to protect the environment and control air pollution, the state has formulated a series of new energy policies, hoping that clean energy can replace fossil energy more, which is conducive to expanding the scale of the domestic PV market. Therefore, the development of new energy, especially the photovoltaic industry, will usher in a better development environment and opportunities.

According to data provided by Zhang Guobao, director of the Energy Expert Advisory Committee of the National Energy Commission, at the inaugural meeting of the China Thin Film PV Industry Alliance, the installed capacity of wind power for clean energy has reached 75 million kilowatts, and the power generation is close to 140 billion kilowatt hours. Wind power has formed a large market scale and has the ability to develop itself. Solar energy installed 9.5 million kilowatts last year, with a total installed capacity of 16 million kilowatts and power generation of 8 billion kilowatt hours. Compared with wind power generation, although photovoltaic power generation is fast, the market size is small, making it difficult to effectively reduce costs. At present, the on-grid price of wind power has dropped to 0.51 yuan to 0.6 yuan per kilowatt-hour, while the on-grid price of solar power is still 0.9 yuan.

In order to promote the healthy development of the photovoltaic industry and enhance competitiveness, only the scale effect will promote the cost reduction, so that photovoltaic power generation can be competitive with petrochemical energy such as coal in the same way as wind power generation. This requires a joint effort between the company itself and government policy.

In terms of enterprises, we should first improve our own technical level and recognize the direction of future technological upgrading. At the inaugural meeting of China's thin-film photovoltaic industry alliance, Li Hejun, chairman of the alliance, said that thin-film photovoltaic is the development direction of the photovoltaic industry in the future, and the development speed in the future will inevitably exceed current expectations. After 3-5 years, the film will become the mainstream of China's photovoltaic industry. Only by recognizing the technological development direction of the industry can we grasp more industry technical standards as much as possible.

In fact, in the entire photovoltaic industry chain, production is only one of the links. PV companies should have a longer-term development vision and shift their business strategies from production to service. Because consumers have a large market space for the purchase, installation, maintenance and supply of solar equipment. Enterprises can invest more energy in these aspects. Although the shift to service-oriented enterprises is slow in the short-term, from the perspective of long-term development, service-oriented enterprises can be separated from the fierce market competition and can obtain better returns.

In addition to the company's own factors, the government's regulatory support policies in the photovoltaic industry should also adjust their thinking, from direct intervention in the past to standard setting, and the merger and reorganization of the industry to the market. For a long time, whether it is supporting enterprises or restricting development, the regulatory authorities have directly introduced policies for the photovoltaic industry. The overcapacity problem of China's photovoltaic industry has a lot to do with the neglect of regulatory standards for the development of industry standards. The industry's entry threshold is too low, which will lead to a large number of enterprises in the industry to carry out low-level, low-tech redundant construction. After the overcapacity problem occurred, the regulatory authorities introduced policies and hoped to solve them through administrative means. The actual results were not satisfactory.

For government regulatory agencies, industry access standards should be reasonably established to exclude some companies with lower skill levels from entry barriers. Once the company meets the standards and enters the photovoltaic industry, the regulatory authorities should allow enterprises in the industry to compete freely. After a period of free competition, companies with high efficiency in the industry will naturally stay. This can solve the problem of overcapacity in the healthy development of the industry.

In addition, the healthy development of the photovoltaic industry also requires the spontaneous development of the company to avoid disorderly competition. The recently established China Thin Film Photovoltaic Industry Alliance, in the context of the rapid development of the thin film photovoltaic industry, can coordinate the orderly development of enterprises within the industry, lead enterprises to participate in international competition, and guide enterprises to improve their own technical level. This can also avoid the phenomenon of overcapacity and low-price competition in this new industry to a certain extent.

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