Home building materials B2B transaction or up to 22.85 billion

According to data from the China Building Decoration Association, during the 11th five-year period, the domestic home-improvement building materials industry has developed rapidly, with an average annual growth rate of around 12%. In 2008, the total value of domestic architectural decoration reached 1.5 trillion yuan, of which the home improvement market accounted for 40%, which was 600 billion yuan. According to the data from the National Bureau of Statistics, in 2009 China's commercial housing transaction area was 937 million square meters. If the estimated 800 yuan/square meter renovation cost is based on industry experience, the market size of China's residential decoration market is about 700 billion yuan. yuan.

In 2010, the scale of China's national packaging market will further expand. China Building Decoration Association expects that the total value of architectural decoration in 2010 will reach 200 billion yuan, and the stock of households will reach 800 billion yuan. Data from the National Bureau of Statistics shows that from January to September 2010, China’s commercial housing sales area was 632 million square meters, plus the second-renovation stock of housing area, taking into account inflation and the price of renovation building materials materials and other factors According to the calculation of the renovation cost of 1,000 yuan/m2, the estimated market size of residential decoration in China in 2010 will be over 800 billion yuan.

However, for such a huge home improvement market, the market size of home building materials e-commerce is relatively limited. According to the comparison of sales scale and market share of major home building materials e-commerce websites in 2009, and interviews with some industry figures, iResearch found that in 2009, sales of home building materials e-commerce websites in China were approximately RMB 17.67 billion, accounting for The building materials industry is about 2.5%; it is expected to reach 22.85 billion in 2010, accounting for 2.9% of the home building materials industry. The future home building materials online shopping market has huge room for growth.

At present, there are hundreds of home e-commerce websites in China, which can be divided into four types: first, vertical trading platforms for home building materials, such as Qijia.com, Fence.com and Jiuzheng.com, etc.; and second, platform-based shopping. Websites, such as Taobao.com, Paipai.com, etc.; third, online homes for traditional home building materials and home building materials brands, such as B&Q, Oriental Home, and Ailang sanitary ware. Fourth, building materials channels such as real estate portals and integrated portals. SouFun, Focus, Sina, etc.

Among the above four types of e-commerce websites, the home-building-type vertical trading platform has the largest market share and the fastest growth rate, accounting for 56% in 2009 and rising to approximately 60% in 2010; followed by platform-type The shopping website accounts for about 26% in 2009, and is expected to decrease in proportion to 22% in 2010; while the home building online mall accounted for approximately 16% in 2009, and is expected to increase slightly in 2010 to 17%. .

In the vertical trading platform website for home building materials, Qijia.com has the highest market share and has grown rapidly. It accounted for approximately 33% in 2009 and is expected to reach 37% in 2010; followed by Jiuzheng Building Materials Network and Jiajia Building Materials Network. Vertical Building Materials website; After the fence network transformation in 2010, the transaction volume of home building materials declined in the first half of the year. In 2010, the market share of other home building materials vertical trading platform websites such as I love my family, net public, city group purchase network, China Group Buy Online, etc. is expected to increase slightly, from 30% in 2009 to 30%.