When the concept of "brand awareness" no longer stays on "paper talk", the hardware industry was surprised to find out "how far we can go, how far we can go." With the intensification of competition in the hardware industry in recent years, the brand awareness of enterprises has awakened, and gradually recognized the importance of the brand for the long-term development of the company. More and more companies have incorporated branding into strategic planning. Brands are particularly important for companies that start late. Many companies are on the same starting line, and their brands can be accepted first by consumers and gain a certain popularity. And reputation, this company can lead other competitors in the hardware industry. However, the status quo of China's hardware industry brand building is worrying, and the brand road has a long way to go. Compared with the ever-expanding scale of China's economy, China still lacks world-class brands, and the added value of Chinese manufacturing still needs to be improved. China's hardware industry brand awareness is getting stronger, a group of new hardware brand dress growth, and began to have brands go abroad to conduct overseas mergers and acquisitions such as "Dalian Far East 24 overseas mergers and acquisitions to create a global twist drill giant." Most of China's hardware companies are from Others for " "Being a wedding dress" started, in the vast world of hardware market, the development of various brands also encountered the same problem, the number of brands has mushroomed, but the development of the brand is not good. Competition between brands is disorderly. After all, "The forest is big, what birds are there." Newborn brands are more conservative and less experienced in marketing. The crux of the investigation: the choice of adventure in the hardware company's view, cultivating a brand is a systematic project, involving not only capital and technology, but the entire connotation of corporate culture, from design, production to marketing, everything depends on Quality to win the recognition of consumers, which links in many links are not in place, the brand will be on a path of no return. It is also believed that in the domestic market, many times, "relationships" are needed to open the market. Therefore, more hardware companies are still stuck in the stage of working for foreign brands, and they dare not rush into brand building. Why branding: Brand means added value Although branding is dangerous, branding means added value, and even more. Insiders said that the road to branding is the development path of hardware companies. If the "soft war" of foreign brands entering the Chinese market continues, China will become a processing factory for foreigners. Why is Stanley able to be the world leader? This is inextricably linked to its brand culture. The reason why their brands and their ideas can be popular in China is the Chinese people's recognition of their culture and understanding of cultural implication. The brand marketing war is getting more and more fierce Zhang Xiaoquan is planning to shoot TV dramas to open up the culture of Zhang Xiaoquan. The founder of the brand, Zhang Xiaoquan, pioneered the 72-cut shearing process. For more than 300 years, Zhang Xiaoquan has been adhering to the ancestral training of “Good Steel Masterpieceâ€. After another generation of Zhang Xiaoquan's inheritance and unremitting efforts, Zhang Xiaoquan's knife and scissors products have become a wonderful work of traditional Chinese industry. After the Spring Festival of 2010, Zhang Xiaoquan Scissors Co., Ltd. officially launched the 30-episode TV series script. Zhang Xiaoquan This time also indicates that it will use the culture to market the brand. The image of the 18-year-old industrial tourism plump brand “Wang Mazi in the north and Zhang Xiaoquan in the south†is still history. The decline of Wang Mazi confirms the rise of Yangjiang 18. As a “National Industrial Tourism Demonstration Pointâ€, from October to 2009, the direct economic benefits brought by industrial tourism in the 18th chapter exceeded 30 million yuan. The 18th son showed the open process of its knife and scissors production process and long history. Tourists, and constantly "plus" the year, built the Time Tunnel, Tangdu, 18th Development Hall, etc., to make the image of the company more full. Brand power enhances the influence of the company itself.
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