Vanke, with its good reputation and steady and rapid development momentum, has firmly occupied the top spot in China's real estate industry. Since 1988, Vanke has been involved in the real estate industry. In 2000, Vanke began to develop the real estate industry across regions. In 2001, it became a specialized real estate development company. By 2003, Vanke formed a preliminary “3+X†regional development in the coastal cities of southern China. mode. In just 20 years, through the unremitting efforts of all Vanke people, Vanke has gradually become the first national well-known trademark in China's real estate industry, Vanke brand has become a real estate brand trusted by Chinese people.
Once, when CCTV was doing a program, the host asked every entrepreneur on the scene to write "What do you think is the most important creed of being an entrepreneur?" When others answered "good faith," only Vanke’s CEO wrote It is "social responsibility." With such a social responsibility, Vanke will have more responsibilities; with such a sense of responsibility, it is Vanke's responsibility to choose responsible and affordable products, which Vanke has always adhered to.
At the end of the last century, Changen’s predecessor, Changmeng Locks, realized that consumers are paying more and more attention to safety, and the market’s requirements for security products will be higher and higher. So Chang En began to look for a world-class product with higher safety, better market reputation and responsible for the user. After a long product screening and rigorous comprehensive market research, Changen chose the world's highest safety MUL-T-LOCKMUL-T-LOCK brand. In 2002, Shenzhen Changen Industrial Co., Ltd. became the sole general agent authorized by Israel MUL-T-LOCK Company in the Chinese market; after continuous research and efforts, Chang’en people obtained the authorization of the company in 2003, and Established a production base for MUL-T-LOCK security doors in Shenzhen. In the years that followed, the company continued to grow. MUL-T-LOCK products are also being recognized by more and more consumers with strict product quality and good professional and responsible service attitude.
Choose a brand that consumers agree with
Looking back at the development of Vanke, from the development of a real estate sector to the current brand example of the real estate industry, it is not difficult to imagine the hard work and efforts in the process of brand building. Therefore, Vanke pays more attention to the choice of brand.
At the same time, we all know that a company that takes social responsibility as its own responsibility is very different from a company that only pursues efficiency. The customer chooses Vanke, which is valued by Vanke's reputation and Vanke's high added value. It is a sense of responsibility of Vanke. Therefore, when Vanke purchases products, in addition to the excellent special features of the products themselves, it also pays more attention to the high added value of the products, and pays attention to the response speed of the suppliers when the customers encounter problems; therefore, this requires the responsibility of this product. The company has a relatively complete sales network system, good after-sales service guarantee, and a certain reputation and reputation in this industry.
Considering the anti-theft concept, the key to the anti-theft function of the security door is the anti-theft lock. The anti-theft energy of the lock core is the most important thing. It can be said that "the husband is off, the Wanfu is not open"; if the lock core is not high, then all the lock points on the security door are ineffective, and the thick steel plate is not Any anti-theft capabilities. After identifying the key issues, the scope of the selection has shrunk a lot. Vanke constantly compares during the selection process. In the step-by-step product comparison process, the MUL-T-LOCK products that have gradually emerged in the market have attracted the attention of Vanke.
The MUL-T-LOCK security door lock brand is operated by Shenzhen Changen. Shenzhen Changen Company obtained the authorization of Israel's MUL-T-LOCKMUL-T-LOCK lock in 2002 to be the sole legal general agent in China. In just a few years, Chang’en people have done every ordinary thing. Under the concept of extraordinary events, the company has entered a rapid development track. The sales network of Changen Company has gradually improved, the dealer team has gradually grown, the market awareness has been continuously improved, and the brand influence has gradually become prominent. Chang's people have won the unanimous recognition of customers by virtue of sincere service, responsible attitude and good reputation.
After several years of rigorous market testing, MUL-T-LOCK products have gained more and more recognition for the excellent products, and the brand effect has gradually become more prominent. The market recognition and maturity have also been greatly enhanced. improve. Especially in the markets of Guangzhou, Shenzhen, Beijing, etc., where economic development is relatively good and people have strong security concepts, the first thing that people think of when buying anti-theft products is the MUL-T-LOCK brand; then the MUL-T-LOCK brand has a good market. The response started with the real estate industry, such as China Merchants Real Estate, Xinghe Real Estate, Yitian Real Estate and other brand real estate cooperation, with high quality products, good service, responsible attitude and good feedback from the real estate industry and end users. The MUL-T-LOCK brand has gained a certain reputation in the industry, and the product market has been further opened, and the product awareness has been further improved. In the high-end anti-theft product market, the brand awareness of MUL-T-LOCK is getting better.
During the data collection process, Vanke gradually learned that the MUL-T-LOCK lock has passed the advanced safety level certification of many countries; the global patented interactive bead structure enables the MUL-T-LOCK lock to open more than 260 minutes. The lock core has anti-drilling bolts, anti-drill beads, special-shaped beads, and super anti-drilling function; the nickel-silver alloy sub-spring double spring structure makes the product mutual opening rate reach 248832; titanium-copper alloy material, hardness High, wear-resistant, enabling trouble-free opening more than 500,000 times; variety and specifications, variety of styles; each lock is equipped with a key card, with the card key, safe and convenient; each lock can be equipped The three-in-one function, one lock is used as three locks; the organization lock can also be equipped according to the needs of the user, and a key opens the lock of the corresponding door according to the pre-granted right... In these many advantages In front of it, Vanke became a soft spot for MUL-T-LOCK products.
Vanke and Changen, both in Shenzhen, have a clearer understanding of market demand. At the same time, Chang's business personnel in the contact with Vanke related personnel, also let Vanke have a deeper and more comprehensive understanding of Shenzhen Changen company. Vanke also deeply experienced the service concept that Changen Company has consistently implemented: safety is our most basic guarantee; providing reasonable solutions is our most basic principle; providing satisfactory service is our most basic responsibility; Chang'en people have been emphasizing Their main task is not only to sell products, but also to solve the problem of matching locks encountered by customers in real life; even the latter gives them a greater sense of accomplishment.
In the process of further mutual contact, Vanke's relevant personnel and Chang En's business personnel also have more mutual trust. No matter what time, place or what happens, as long as Vanke (Party A) has requirements, Changen’s business staff will solve it in the first time. Good sales service attitude, professional product support, impeccable lock-up solution, and a gradually improving sales network have alleviated Vanke's many worries.
In the face of this brand that is gradually recognized by consumers, Vanke finally handed out its own olive branch...
Vanke brand has affected the development of Chang En
A keen market observer has long said that after all kinds of consumer goods meet the basic needs, the products on the market compete more for the brand competition.
Nowadays, consumers are buying more and more goods because of the symbolic meaning of the goods, that is, for the symbolic meaning of the goods. The symbolic meaning of goods is to show the social and economic status, life taste, personal preference, quality and quality of the brand holder through specific brands. In this case, consumers consume goods and services based on their own feelings, tastes and atmosphere. They buy goods mostly for emotional satisfaction and gain a psychological identity.
The cooperation between Vanke and Chang En has far-reaching implications for Chang En.
Looking back at the development of MUL-T-LOCK products in China in just a few years, the MUL-T-LOCK brand has been continuously improved under the unremitting efforts of all the long-term benefactors; in this cooperation with Vanke, The brand value of MUL-T-LOCK is a greater recognition.
Vanke is a brand in real estate, customers trust Vanke, Vanke trusts MUL-T-LOCK brand, in this chain reaction will undoubtedly let more users understand, know, like, trust the MUL-T-LOCK brand. The facts have indeed proved that, in the process of real estate publicity, Vanke's security work details have also received more praise from all aspects, MUL-T-LOCK brand has also won numerous praises from customers, in this applause, MUL The -T-LOCK brand has also received more recognition and recognition, and the brand value has also been improved.
However, the Changren people understand that Vanke's recognition and user approval put forward higher requirements for MUL-T-LOCK products and MUL-T-LOCK services. The burden on Chang's shoulders is even heavier. As Chang Gen people agree with the point of view: it is difficult to produce a good product, it is more difficult to manage a good product, and it is more difficult to achieve a good product. In the future service and work process, Chang En will move toward a higher goal, and serve more users with a more professional spirit, more exquisite technology and more impeccable service.
Chang'en people will also take advantage of the cooperation with Vanke as an opportunity to play a role model with Vanke, and carry out more extensive cooperation with related industries such as real estate, inject more gold into the MUL-T-LOCK brand, and also for a wider range of users. Bring a safer life guarantee. In this extensive mutual cooperation, the MUL-T-LOCK brand has gained more recognition.
It is believed that in the future brand building process, Chang'en will inject more gold into the MUL-T-LOCK brand with a more dedicated spirit and more professional services. Today, as China's brand building is becoming more and more important, Changen Company will use its more practical actions to step out of its glory and make the MUL-T-LOCK brand even more glittering.
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