In the first half of this year, China imported Italian furniture products increased by 35.53% year-on-year; in the first half of 2014, Italian furniture market share in China reached 15%, surpassing Germany's first place; it can be said that Italian home furnishing enterprises ushered in China. The best time for the market. Recently, the Italian furniture industry has set up an office in Beijing, with the help of the platform of the home, the Italian home week debut. In the future, the cooperation between China's imported home agency companies and Italian home furnishing enterprises will be smoother and the prospects will be considerable.
Learning from Italian furniture
When talking about China's furniture industry, the people of China are proud of the huge output value of China's furniture industry. According to industry insiders, by 2015, the output value of China's furniture industry will reach 2.4 trillion yuan. However, what all practitioners are embarrassed is that the furniture industry is generally characterized by serious homogenization, lack of innovation in design, and lack of emphasis on brand building. From "Made in China" to "Chinese design" to "Created in China", the Chinese furniture industry has to go a long way.
The “Beijing International Design Week†during the “Eleventh†period showed that a group of Chinese furniture companies are constantly striving for self-improvement in original design. More companies are on the road to design. This week, the Italian Home Week, which is home to the home, is a good place for Chinese furniture companies to learn. You can learn Italian modern and industrial design; you can learn how to accumulate profound artistic heritage; you can learn the exquisite workmanship and fine details of its furniture products; learn its rigorous practice of focusing on product quality and reputation.
After understanding the brand story and development history of Italian furniture, we will know that the brand is the driving force and business card for the development of furniture enterprises. To be strong and big, we must pay attention to the establishment and creation of brands and take the road of independent brands. We will also realize that in the fierce market competition, furniture companies will definitely be eliminated and withdraw from the market because of lack of innovation, quality is difficult to guarantee, and reputation is not high.
The article was reported by the editor of Changzhou Home Network.
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