The urban market is digging deep into the potential of high-end products, and the demand in the rural market will be heavy. The kitchen and electric appliance industry belongs to the traditional industry, the competition is fierce, and the urban market has a large amount of possession. It has become quite popular. In addition, the introduction of real estate regulation and control policies in recent years has led to a decline in the demand for the purchase of a full set of home appliances, which has led to a slowdown in the growth of the kitchen appliance market. . However, with the continuous improvement of people's pursuit of living standards, new kitchen appliances have gradually been accepted by people. The gas stoves, range hoods, microwave ovens and other products that have been widely used in the 1990s have been updated frequently after several years of use. In the future, we believe that the future growth of the city will be in the market of high-tech, energy-saving and environmentally friendly new kitchen appliances.
In recent years, with the introduction of national home appliances to the countryside, energy-saving subsidies and other policies, the demand for rural household appliances market has shown a volume of growth, especially kitchen appliances, still in the early stages of development, such as microwave ovens, electric ovens, range hoods and other products. It has just begun to spread in rural areas and there is a lot of room for growth in the future. Just because the rural market is to be developed, it is more necessary for kitchen appliances manufacturers to seize the opportunity of market segments, launch products that are suitable for use in rural areas, and that are easy to operate and cost-effective, promote rural users' awareness of modern kitchen appliances, and promote further market expansion. .
The overall kitchen appliances have great potential and new products will grow steadily
In recent years, consumers' demand for the whole kitchen has been heating up. Through the continuous promotion of the concept of the whole kitchen by home improvement enterprises and kitchen appliances companies, enterprises can realize the "one-stop sales" of their products, and the economic benefits are more prominent, while consumers The ability to experience the convenience of intelligent kitchen appliances, the integration of this concept and home decoration, will directly drive the market for kitchen appliances. To this end, the overall kitchen industry will become another hot spot in the next phase of the kitchen appliance industry in China.
On the other hand, the new kitchen appliances represented by dishwashers, water purification equipment, soymilk/juice extractors are only making achievements in the high-end consumer market, but the overall ownership rate is still very low. Should seize the opportunity of the replacement of kitchen appliances, speed up the promotion of new product concepts, especially with the overall kitchen may be able to greatly accelerate the popularity of new kitchen appliances. In the future, with the word-of-mouth effect of consumers' word of mouth and the continuous promotion of manufacturers, all kinds of new kitchen appliances will continue to enter the consumer's family.
The kitchen appliance brand pattern was initially set, and the second-line brand survival pressure appeared
In the traditional kitchen electric appliance enterprises with gas stoves and range hoods, the first and second line brands have been initially divided. The first-line camp includes Fangtai, Vantage, Wanjiale, Wanhe, Boss and Shuaikang. The technical research and development in the professional field, coupled with active market operation, leads other brands in terms of market share and product reputation, but the advantages are not obvious. Brands such as Siemens, Sanyo, Sakura, Germany and Italy have a certain gap with the top six brands. It is difficult to complete beyond in a short period of time. It is in the second camp, mainly because the product line is not rich enough or the key technology is slightly inferior to the first line. Brand.
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