High Air Volume Technology
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With over 17 cubic meters of air volume, high-volume technology has become a key benchmark for high-end range hoods that consumers recognize and value. Scientific research shows that traditional Chinese cooking methods—such as frying, stir-frying, and deep-frying—can produce more "phenylpropanium bromide," a known carcinogen. This makes it even more important to effectively remove smoke and fumes from the kitchen. High-volume range hoods with more than 17 cubic meters are considered essential for ensuring a healthier cooking environment, offering consumers the most fundamental protection.
The Originality of Technology
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True high-end status isn’t just about branding—it’s backed by real technological innovation. The originality of technology is a core symbol of premium range hoods. Boss has been at the forefront of innovation since the early days, pioneering technologies like "free washing and disassembling" and leading the development of range hoods with over 17 cubic meters of air volume. Other brands such as Siemens have focused on intelligent features, while Fanta and Shuaikang have concentrated on reducing noise levels. Vantage, on the other hand, invests heavily in gas stoves.
According to market data, most mainstream brands meet national standards for air volume, but there's still a gap when it comes to large-volume technology. Since 2008, Boss introduced double-strength core technology, pushing range hoods into the 17-cubic-meter era. In recent years, brands like Wanhe and Siemens have followed suit, showing a growing trend toward larger air volumes. Additionally, Boss has successfully developed a new generation of fan systems, paving the way for even more advanced high-volume technology in the future.
The Cultural Connotation of the Brand
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Beyond the technical indicators like air volume, high-end range hoods also reflect brand culture and identity. For example, Boss consistently holds the top market share in the range hood segment priced above 4,000 yuan. However, this may be seen as too high for second- and third-tier cities. Should the high-end positioning be adjusted based on regional consumption levels? There is no consensus in the industry.
Some brands, like German or Italian manufacturers, have strong sales in near-suction range hoods, but these are not yet widely considered high-end in the consumer mindset. Is this perception reasonable? Meanwhile, leading companies are working to deepen their brand cultures. Fang Tai promotes Confucian values within its organization, while Boss emphasizes cooking culture and ancient Chinese traditions. Vantage focuses on sports and public welfare initiatives, reinforcing its brand image.
Kitchen Appliances Need to Unify the “High-End†Concept
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To drive the high-end market forward, it’s crucial for industry leaders to promote and define what high-end means. Currently, there is no unified definition among kitchen appliance brands. While Boss launched a large-scale high-tech tour across major cities, generating high consumer interest, the brand hasn’t clearly defined what “high-end†means in terms of kitchen appliances. This concept is often shaped by consumer experience, satisfaction, and emotional connection.
Experts suggest that leading brands like Boss, Siemens, Fanta, and Shuaikang should work together to unify the definition of “high-end.†By aligning efforts in capital, market strategies, distribution, and innovation, they can lay the foundation for a healthy and sustainable high-end kitchen appliance industry in China.
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