High Air Volume Technology
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With over 17 cubic meters of air volume, this high-performance technology has become a key benchmark for premium range hoods. In Chinese cooking, traditional methods like frying and sautéing release harmful substances such as "phenylpropanium bromide," a known carcinogen. To protect kitchen health, effective smoke extraction is essential. High-volume range hoods with more than 17 cubic meters provide the best solution by capturing fumes efficiently and ensuring a cleaner, safer environment.
The Originality of Technology
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"High-end" isn't just a label—it's backed by real innovation. Boss has been at the forefront of technological advancement in range hoods, introducing features like "free washing and disassembling" and pioneering the 17-cubic-meter air volume standard. Other brands like Siemens, Fanta, and Shuaikang have also focused on different aspects—such as smart functions, noise reduction, and gas stove integration. However, it’s Boss that consistently leads in innovation and performance, setting industry benchmarks.
According to recent studies, while many brands meet national standards, the true challenge lies in achieving consistent large air volume. Since 2008, Boss introduced double-strength core technology, pushing the industry into the 17-cubic-meter era. In recent years, other brands have followed suit, showing a growing trend toward higher performance. Boss continues to develop even more advanced fan systems, promising future breakthroughs in high-volume technology.
The Cultural Connotation of the Brand
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Beyond technical specifications, high-end brands also reflect cultural depth. For example, Boss has maintained a leading position in the market above 4,000 yuan, but some question whether this price point is appropriate for second- and third-tier cities. There’s no consensus on how to define high-end across different regions. Similarly, while European brands like Siemens and Vantage are popular, the concept of "near-suction" hoods is still not widely recognized as high-end in the consumer mind.
Many companies are investing in brand culture to reinforce their high-end image. Fanta promotes Confucian values within its organization, while Boss emphasizes the importance of cooking culture and ancient traditions. Vantage focuses on sports and public welfare. These efforts help shape a brand identity that resonates with consumers beyond just product performance.
Kitchen Appliances Need to Unify the “High-End†Concept
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To drive the high-end market forward, brands must work together to establish a unified definition of what “high-end†means. While Boss recently launched a major high-tech tour, drawing strong consumer interest, the brand hasn’t clearly defined what makes its products truly high-end. This ambiguity stems from subjective experiences—like satisfaction, perception, and emotional connection.
Experts recommend that leading brands like Boss, Siemens, Fanta, and Shuaikang should collaborate to set common standards for high-end kitchen appliances. By aligning on capital, market strategy, distribution, and innovation, they can better serve the growing demand for premium products and lay the foundation for a healthy, sustainable high-end market in China.
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